CRM Manager

Founded in Florence in 1860 , Panerai honors its rich heritage rooted in its origins as a workshop, shop, and watchmaking school. Building on these foundations, the brand has become renowned for its innovative, professional tool watches and high-precision instruments. Originally developed in secrecy for the Italian Navy and unveiled to the public in 1993 , Panerai joined the Richemont Group in 1997and continues to push the boundaries of watchmaking excellence. The Maison embodies a refined blend of Italian spirit and Swiss craftsmanship, distinguished by cutting‐edge research, a commitment to empowering passionate Modern Heroes to shape the future of watchmaking innovation. JOB OVERVIEW As the CRM Manager, you will be responsible for overseeing the customer relationship management strategy and improving overall client experience across all touchpoints within Southeast Asia and Oceania (SEAO). You will work closely with Marketing, Retail departments and Customer Relations Centre to ensure all interactions with clients are seamless, personalized and impactful. Your role will be crucial in driving customer recruitment, retention and engagement while fostering long‐term loyalty to drive lifetime value. This role will involve a strategic focus for SEAO and operational involvement, particularly for Singapore & Malaysia. KEY RESPONSIBILITIES Develop, implement and manage CRM strategy for SEAO region across all channels (Retail, Wholesale, Ecommerce) to recruit new clients, increase client retention and satisfaction. Key partner with commercial teams on yearly planning and operational execution with a focus to drive creative and business‐right proposals for new client recruitment, and engagement of key clients. Work with cross‐functional teams and external partners to deliver consistent and meaningful client experiences. CRM Partner with the Managing Director and Commercial team in setting and tracking of clienteling related targets to support business strategy in recruitment, retention and upgrade of clients. Analyse database regularly, prepare monthly CRM report to derive client insights and propose action plan per boutique to meet retail KPIs. Leverage on CRM tools for data analytics: Deep dive into client demographics, preferences and purchase behaviour to propose effective action plans to support retail KPIs. Organise monthly meetings to share CRM results, insights and action plans with retail teams. Evolve client segmentation and act as an expert on privacy policy law (PDPA). Manage monthly client e‐newsletter calendar and work closely with HQ team on development of customised content adapting to local markets' needs. Ensure the retail/client ambassadors are properly trained with active usage of clienteling tools. CLIENT EXPERIENCE Develop full year calendar of boutique activations and drive new creative initiatives to recruit new clients and increase boutique foot traffic and appointments. Monitor results and improvement areas on a regular monthly basis together with the commercial teams. Guide and support retail ambassadors in their clienteling activities by proposing appropriate relevant tools (e.g. special occasions, festivities, launches etc.). Explore and recommend client acquisition opportunities with new brand partners. Represent the brand, as needed for client engagement, in support of the commercial teams. Actively assess the client experience and provide recommendations to enhance a client centric journey to commercial teams and internal stakeholders. OMNICHANNEL CLIENT MANAGEMENT Provide guidelines to Client Relations Centre & Boutiques (Both Internal & External) for client outreach campaigns, managing customer inquiries and issues. Identify suitable client targeting for every CRM campaign and push contact occasions to retail teams to drive client engagement. Monitor boutiques and retailer partners' data capture rate with the retail/wholesale team to ensure targets are met. For retailers, monitor client data captured separately through Pamguard and Booster. Ensure data from both channels are successfully merged for accurate reporting. GIFTING & CLIENT TREATMENT MANAGEMENT Develop gifting and client treatment guidelines for retail team. Ordering of GWPs/Gift from HQ and manage inventory for the region. Partner with Retail Performance & Training Manager in Gifting & Client treatment budget management across the region. Coordinate client trips to Experiences, Watches & Wonders or Manufacture visits. Work closely with both Internal and external agencies to develop, execute detailed programs and tailored experiences for each client. KPIs Database growth: Prospects capture, new client acquisition, existing client retention and upgrades. Clienteling Initiatives ROI, quantity capture (1 to many) and quality (Data Level 2) of Client capture Medallia results / positive NPS scores REQUIREMENTS Bachelor's degree in Marketing, Business or a related field. Minimum 5 years of proven experience in CRM and Client Experience. Strong understanding, hands on and proficient with CRM software (Salesforce, Looker, Medallia), data analytics and Business intelligence tools. Your next adventure starts at Panerai. We look forward to hearing from you. Would you like to be a Modern Hero?#J-18808-Ljbffr