Ecommerce Business Lead

**About STYL Solutions**

Our vision is to use Fintech and IoT to create smart and efficient cities that enhance Quality of Life through convenience and healthier living.

creative, data-driven, and possesses a strong entrepreneurial mindset.

Your responsibilities will include, but are not limited to:
**Develop and Implement Marketing Strategies**
- Create comprehensive marketing plans to drive both merchants and customers to our eCommerce platform and improve retention rates.
- Monitor and analyze campaign performance to optimize results.
- Foster community growth and engagement, including referral programs, loyalty programs, and user-generated content initiatives.
- Manage outsourced consultant partners to ensure quality and satisfactory deliverables and outcomes.
- Continuously devise new and creative ways to acquire and retain users including leveraging emerging technologies, implementing unconventional and cost-effective growth strategies (eg. viral loops, guerrilla marketing, influencer partnerships).

**Manage Digital Marketing Channels**
- Oversee and optimize the performance of the eCommerce website and platform.
- Manage SEO efforts to improve organic search rankings.
- Implement effective PPC campaigns to drive targeted traffic.
- Develop and execute social media marketing strategies to engage with customers and build brand awareness.
- Conduct A/B testing, multivariate testing, and other experiments to optimize conversion rates and user experience.
- Product Strategy and Merchant Success:

- Identify trending products and target customer preferences.
- Source as the company’s product or for merchants to onboard and retail at the company’s eCommerce website.
- Drive merchant program to grow the number of participating merchants and enable their success at our platform.

**Data Analysis and Reporting**
- Track and analyze key performance indicators (website traffic, bounce rate, conversion rate, CTR) to measure marketing effectiveness.
- Prepare regular reports on marketing performance and provide recommendations for optimization.
- Use data-driven insights to inform marketing decisions.

**Team Coordination and Management**
- Coordinate and collaborate with internal teams on platform technical support, merchandising, logistics.
- Grow, lead and manage in-house eCommerce team as business expands.
- Foster a collaborative and high-performing team culture.

**Qualifications**
- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of experience in eCommerce marketing or a related field.
- Experience in elevating a new or low traffic eCommerce site to a profitable status.
- Proven experience as a Growth Hacker, preferably in a startup, SaaS, or marketplace environment
- Experience with edutech or product and services for education market is big bonus
- Strong understanding of digital marketing channels and tactics.
- Experience with eCommerce platforms (e.g., Shopify, Magento, CS-Cart).
- Knowledge of data analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with A/B testing, conversion rate optimization, and funnel analysis.
- Excellent analytical skills with a strong ability to interpret data, identify trends, and develop actionable insights.
- Strong project management and organizational skills.
- Ability to work effectively in a fast-paced environment.
- Excellent communication and interpersonal skills.

**Good-to-have Skills**
- Experience with content marketing and copywriting.
- Understanding of web design and development.
- Knowledge of coding, web development, or marketing automation tools is a plus
- Creative thinker with an entrepreneurial mindset, eager to experiment with new ideas and take calculated risks.
- Highly self-motivated and driven, with a passion for growth and innovation.
- Ability to thrive in a fast-paced, dynamic environment.
- Detail-oriented with a data-driven approach to decision-making.
- Eager to learn and adapt quickly to new challenges.

**Key Performance Indicators (KPIs)**

User acquisition rates

Conversion rates and sales growth ROI on marketing spend Engagement metrics (time spent on site, pages per session, etc.)
- Virality metrics (referral rates, share rates)