Digital Marketing Manager

4 days ago

Singapore KEAWORLD PTE. LTD. Full time

With an annual PPC budget exceeding $5M, we’re looking for a Digital Marketing Manager to scale our growth initiatives. In this role, you will drive our paid media strategy, optimize performance, and expand our global e-commerce presence, with a primary focus on the U.S. market. If you’re a seasoned leader passionate about data-driven strategies and delivering impactful results, join us to inspire and empower families worldwide.

**Key Responsibilities**:
**PPC Strategy Development**:

- Develop, implement, and oversee data-driven PPC strategies that align with business objectives.
- Manage a large-scale annual PPC budget of $5M+ across multiple platforms (Google, Amazon, etc.).

**Campaign Management & Optimization**:

- Oversee the execution and optimization of paid campaigns to achieve ROI, CPA, and other key performance metrics.
- Monitor and analyze campaign performance, identifying trends and making data-backed recommendations.

**Team Leadership**:

- Lead, mentor, and manage a team of PPC specialists, fostering a culture of excellence, growth and scale
- Provide guidance on best practices, ensuring team alignment with broader marketing goals.

**Data Analysis & Reporting**:

- Build and deliver comprehensive performance reports, offering actionable insights and communicating key findings to stakeholders.
- Leverage analytics tools to improve campaign performance and customer acquisition strategies.

**Cross-Functional Collaboration**:

- Work closely with product, creative, and other marketing teams to develop cohesive strategies that drive brand growth.
- Partner with external agencies and vendors to enhance campaign performance and efficiency.

**Requirements**:
**Experience**:

- 5+ years of experience in PPC management, with at least 2 years in a leadership role.
- Proven track record of managing PPC budgets in an e-commerce environment with a substantial catalog.

**Leadership Skills**:

- Demonstrated experience in building and leading high-performing teams.
- Strong ability to mentor and develop team members, fostering growth and accountability.

**Technical Proficiency**:

- In-depth knowledge of Google Ads, Amazon Ads, Meta Ads, and other PPC platforms.
- Proficiency with analytics tools (Google Analytics, Tableau, etc.) and rule based bid management platforms.

**Analytical Mindset**:

- Strong analytical and quantitative skills with the ability to interpret complex data and provide actionable insights.
- Ability to create detailed performance reports and executive summaries.

**Communication & Collaboration**:

- Excellent verbal and written communication skills.
- Strong stakeholder management and ability to work cross-functionally.

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