Digital Marketing Manager
2 days ago
**Attachment Description**
Digital marketing managers are responsible for the overall digital marketing strategy of a company. They run the day-to-day management of projects and ensure that they are completed successfully. Digital marketing managers manage social media campaigns, content calendars, maintain the company's content, among many other tasks. They also will measure the effectiveness of various marketing campaigns.
**Specific Responsibilities**
Individual to be involved in:
1. Creating comprehensive digital marketing plans aligned with the client's overall marketing objectives. This includes determining target audiences, identifying key performance indicators (KPIs), and selecting appropriate digital channels and tactics.
2. Overseeing the organization's website to ensure it is user-friendly, optimized for search engines (SEO), and regularly updated with relevant content.
4. Developing and executing social media strategies to enhance brand awareness, engage with the target audience, and drive traffic to the organization's website or other digital assets.
5. Implementing strategies to improve organic search rankings and increase website visibility.
7. Working closely with cross-functional teams, such as sales, design, product, and customer support, to align marketing efforts with overall business objectives. Collaborating with external vendors, agencies, or partners for specialized services like graphic design, SEO, or paid advertising
**Technical Skills and Competencies**
1. Have deep knowledge of web design principles and knowledge on various marketing techniques
2. Possess great communication skills
3. Ability to identify long term trends in data
4. Strong project management skills
5. Great problem solving skills
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