Head of Admissions and Marketing

**About the School - (Brighton College (Singapore)**
Brighton College (Singapore) is an exciting place to work, and it is our staff who make our community a vibrant and stimulating environment.

The academic success of the Brighton College Family of Schools is due to excellent, innovative and well-planned teaching. Above all, therefore, we are looking for individuals who foster a passion for learning and who demonstrate an ability and genuine desire to develop pupils and staff to their fullest potential.

The school now has an exciting opportunity for an experienced **Head of Admissions and Marketing**to join our fantastic team.

**About the role**
Cognita, in partnership with Brighton College, is seeking an experienced, strategic and visionary Head of Admissions and Marketing to lead the continued growth and reputation of Brighton College (Singapore) as one of the region's most sought-after British international schools.

The Head of Admissions and Marketing will be responsible for the strategic alignment of marketing and admissions activities with whole-school priorities, ensuring messaging consistency across all platforms and channels. This role will also maintain close collaboration with Brighton College UK to uphold brand integrity and will play a key role in engaging the wider school community, including staff and families.

**What you will be doing**

**Admissions Management**:

- Lead and oversee the work of Admissions, ensuring a seamless and efficient admissions process from enquiry to the pupil’s arrival at the school.
- Provide oversight of the admissions pipeline, ensuring prospective pupils are appropriately processed through each stage, balancing the need for timely action with rigorous adherence to selection criteria.
- Ensure a positive experience for prospective families, maintaining high levels of communication and engagement throughout the process.
- Develop admission strategies by contributing information, analysis and recommendations to strategic thinking and direction.
- Establish operational strategies by evaluating trends, establishing critical measurements, determining productivity, quality and customer service.
- Accumulate resources, resolve problems and implement change in order to develop a pipeline of enrolments and a high rate of student conversions.
- Work closely across internal departments especially with Academic leadership to ensure accurate information and acquisition and retention opportunities are identified.

**Marketing**:

- Direct and deliver the Brand Awareness efforts to ensure the school's messaging is consistent, engaging and reflects the school’s ‘premium’ brand.
- Provide oversight of the creation of a comprehensive and innovative marketing strategy that targets lead generation and conversion of prospective families into enrolments.
- Collaborate with the marketing team to ensure prospective family leads are converted into admissions enquiries seamlessly.
- Ensure all communications, both internal and external, are aligned with the school’s mission, values and ethos.
- Key driver of boosting brand awareness across various channels in partnership with Brighton College International and Cognita Asia.
- Manage the implementation of annual parent satisfaction programme and use the data to identify improvements and opportunities.
- Monitor general market and sector developments in order to identify trends that may create risks and opportunities for BCS.
- Seek opportunities in the market related to the admission trends and market intelligence.

**Communications and PR**:

- Ensure articulation of the school's desired image and position; assure consistent communication of image and position throughout the wider community and beyond.
- Responsible for editorial direction, design, production and distribution of all communication, including development of high-quality communication for parents, staff and media, through multiple communication channels (newsletters, websites, social media) promote school news and developments.
- Coordinate media interest in the College and ensure regular contact with target media and appropriate response to media requests.
- Develop and execute social media strategies to promote recruitment and retention of students, and the school entity.
- Coordinate the appearance of all print and electronic materials such as letterheads, use of logo, brochures, newsletters, etc.
- Oversee proactive and reactive crisis management strategies.

**Community Relations**
- Oversee the integration of key functions related to marketing, admissions, alumni relations, scholarship programmes and community engagement.
- Develop and implement strategies to increase the school’s visibility and strengthen its relationships with both current and prospective families.
- Build and maintain connections with alumni and in collaboration with the global Brighton College Connect platform, develop programs that encourage alumni engagement.
- Foster relationships with the