Head of Admissions

Our Client

Our client, a renowned UK-based international education group establishing its new campus in Singapore, is seeking a Head of Admissions. This senior leadership role is pivotal in shaping the organisation's enrolment strategy, driving sustainable growth, and safeguarding its premium positioning in a competitive international education landscape.

Key Responsibilities

1. Strategic Leadership & Planning

2. Lead market research and competitor analysis to position the organisation effectively.

3. Present enrolment reports, forecasts, and recommendations to senior leadership and the Board.
4. Set and monitor KPIs across the admissions function, including satisfaction, conversion, yield, and retention.

5. Provide leadership during market or economic challenges impacting enrolment.

6. Team Leadership & Development

7. Recruit, lead, mentor, and develop a high-performing admissions team, including Officers, Assistants, and Parent Ambassadors.

8. Conduct performance reviews with clear objectives and professional development plans.
9. Build a culture of collaboration, accountability, and continuous improvement.

10. Ensure training programmes support consistent, high-quality family engagement.

11. Customer Journey Management

12. Design and refine the family journey from enquiry to enrolment, ensuring a seamless and premium experience.

13. Maintain detailed customer journey maps to identify key decision points and opportunities for differentiation.
14. Implement standards of engagement, communication protocols, and service quality measures (e.g., turnaround time, mystery shopping).
15. Introduce lead scoring and prioritisation to focus on high-potential families.

16. Regularly gather and act on parent feedback to refine processes.

17. Enrolment Management & Selection

18. Ensure consistent application of admissions criteria, assessments, and selection protocols.

19. Oversee waitlist and late admissions management.
20. Handle escalated or complex cases with discretion and care.

21. Maintain strong feeder and referral networks.

22. Retention & Re-enrolment

23. Lead strategies to strengthen retention and reduce attrition.

24. Analyse patterns and implement targeted interventions.
25. Oversee annual re-enrolment campaigns and loyalty initiatives.

26. Partner with academic and support teams to address factors influencing retention.

27. Marketing & Brand Partnership

28. Collaborate with the Head of Marketing to drive recruitment campaigns and visibility initiatives.

29. Represent the organisation at education fairs, corporate events, and open houses.
30. Build partnerships with corporations, chambers of commerce, embassies, and relocation firms.
31. Lead the planning and execution of flagship admissions events and outreach initiatives.

32. Oversee admissions collateral and ensure brand alignment.

33. External Relations & Partnerships

34. Represent the organisation at key international events and conferences.

35. Cultivate relationships with corporate HR, mobility managers, and international organisations.

36. Engage with ministries and regulators on relevant policy matters where needed.

37. Compliance & Risk Management

38. Ensure compliance with local regulations, accreditation standards, and data protection.

39. Maintain ethical and transparent admissions practices.

40. Lead internal and external audits of admissions processes.

41. Data & Reporting

42. Develop and maintain dashboards for real-time tracking of admissions performance.

43. Produce regular analysis and market benchmarking for senior leadership and the Board.

Requirements

• Bachelor's degree in Business, Marketing, Education, or a related field.
• 7–10 years of progressive leadership experience in admissions or enrolment management, including at least 5 years within the international education sector, ideally with exposure to Singapore or Asia-Pacific.
• Proven record of achieving or exceeding enrolment targets in competitive markets.
• Demonstrated expertise in customer journey design, service excellence, and conversion optimisation.
• Strong stakeholder management, negotiation, and influencing skills with senior leadership and external partners.
• Strategic thinker with strong analytical and project management capabilities.
• Understanding of Singapore's education market and regulatory context advantageous.
• Multilingual abilities (e.g., Mandarin, Japanese, Korean or others) considered an advantage due to the need to engage with diverse families and corporate partners.
• Flexibility to travel regionally and attend events or roadshows outside standard working hours when required

Application Process

Please submit your resume to Jun Jie ) or Emily Tan ), quoting Head of Admissions . Only shortlisted candidates will be contacted.

EA License No. 24S2395

Registration No. R1106860