Head of Admissions

The Head of Admissions manages the admissions team to deliver the best experience and provides high quality of service to potential parents to attract Brighton College students/families to meet (and exceed) set pupil recruitment targets.

This role also works ensure consistency and standard of practice regarding admissions process & procedures and promotes School in the wider community including the feeding Schools, partner Schools and corporate connections.

**Responsibilities**

**_ Admissions Management:_**
- Develop admission strategies by contributing information, analysis and recommendations to strategic thinking and direction.
- Establish functional objectives in-line with the organisation’s objectives.
- Establish operational strategies by evaluating trends, establishing critical measurements, productivity, quality, and customer service strategies.
- Develop financial strategies to align resources to plans, by estimating, forecasting, and anticipating requirements, trends, and variances.
- Set short, medium, and long-term targets relating to lead generation and rate of conversions.
- Achieve and exceed (where possible) admissions targets for enrolment.
- Maintain effective, accurate, and complete data management systems that track and record enrolment.
- Develop admissions processes so that they are best-in-class including in relation to customer service.
- Work with and provide feedback to the school in relation to ways the school can support the admissions process.
- Work closely across internal departments to ensure that accurate information and acquisition and retention opportunities are identified.
- Work in collaboration with the Head of Marketing to build a strong and high-quality pipeline for enquires.
- Manage the implementation of the annual parent satisfaction survey (Voice of the Parent - Joiner / Non-joiner survey), and using data, identify opportunities and actions for improvements.

**_ Business and Partnership Development:_**
- Partner with external agencies (such as education agencies) on student recruitment, including training and management of these agencies.
- Forge and maintain effective stakeholder relationships with the media, HR, relocation organisations and feeder schools, Marketing and Communications teams, ensuring they have up-to-date information and understanding of the school’s unique selling points.
- Work closely and positively with marketing team on campaigns in creating best possible family experience.

**_
Leadership and Team Management:_**
- Develop a culture and environment that attracts, retains, and motivates high quality staff.
- Recruit, inspire, lead, mentor and develop the admissions team.

**Position Requirements**:

- Skills, knowledge and experience in the design and execution of admissions activities.
- Abilities to network and develop relationships with key stakeholders i.e. relocation and government agencies etc.
- Experience in analysing data, market dynamics and designing creative and pragmatic solutions.
- Experience developing and managing budgets; hiring, training, developing team from different cultures.
- Outstanding influencing skills and ability to operate in a matrix organisation.
- Must have outstanding communication skills in English, both spoken and written.
- Highly motivated with an eye for detail and quality of work; pro-active attitude and passion for achieving results.
- Working experience with a comprehensive CRM system is a ‘must’.

Key measures of success include generation of new enquiries, new parent visits and registrations, enrolment conversion rates, building strong working relations with key stakeholders (school management, parental body).

**Qualifications**:

- Degree level qualification with demonstrated success in a multi-national environment in Singapore / UK.

8-10 years of experience in a consumer sales or sales of high value-added services, ideally gained at a blue-chip organisation.

**Contacts**:
Collaborate closely with:

- School Leadership team
- Asia schools and regional admissions team (and where practical, the extended regional team)
- Managing Director - Operations, Head of School
- Brighton College International

Parents, service providers, consultants, and external marketing & admissions parties.

**Safeguarding**

 The job holder’s responsibility for promoting and safeguarding the welfare of children and young persons for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School’s Designated Safeguarding Lead or to the Head of School or indeed to the Regional CEO or Safeguarding Manager - Asia so that a referral can be made