Product Marketing Lead

Bitrise is looking for an experienced and impact-driven Product Marketing Lead to build, lead and grow our first Product Marketing team. This newly formed team will understand our customers and market, develop messaging and positioning, develop and own net-new product GTM plans, and support the broader commercial organisation to make Bitrise the place where mobile product teams excel.

At its core, your team needs to know our audience, know our value, and help connect the dots between the two.

You’ll actively help your team prioritize and coordinate, ideate and
**strategize **with the larger Growth leadership team, and constantly seek out opportunities for cross-departmental collaboration with your peers in Product, UX Research, Sales and every other part of the business. As we optimise for urgency and focus, you’ll also hop in, get your hands dirty and do some tactical work when required.

**Key Responsibilities**:

- Build and improve on strong product positioning and messaging, based on a deep understanding of our customers, competitors, and overall market
- Understand and support all sales channels via training, tools, and collateral
- Own, measure and improve on the effectiveness of primary product communications channels like our bitrise.io website
- Develop, manage and facilitate an agile marketing process, and the planning, stand-ups and reviews associated with that
- Expand and update our go-to-market strategies and tactics, and facilitating the transition from a single-product organisation to a product-portfolio driven one
- Track and manage a portfolio of GTM initiatives
- Support your team and enable them to be at their best, connecting them to the resources they need when required
- Coordinate with stakeholders across Bitrise to execute on common goals, and gather feedback
- Make mistakes, learn from them, and improve

**Success Criteria**:

- A steady stream of inspiring product stories, new ways to engage our audience, and GTM plans that take the market by storm
- Consistent overall team execution and responsiveness to the needs of direct dependants, like the Sales
- and Product teams
- Continuously improving on success metrics, like new feature / product adoption, effectiveness of messaging, etc
- Scaling the team to serve the needs of our growing commercial organization
- Building trust and rapport with your team and peers, in group and 1:1 settings
- Diligent maintenance of reporting and communication with stakeholders across Bitrise

**Key skills you’ll need**:

- 6 to 8 years of product marketing experience, at least 3 of which were in a leadership role
- Multi-year experience in a startup or scaleup environment
- Experience in SAAS and/or developer tooling
- Strong interpersonal skills and communication ability
- Strong program management / process execution skills, and highly detail oriented
- Ability to evaluate and prioritize initiatives based on context and expected ROI

**How to really knock our socks off**:

- Passion for tech, software development or mobile products and their rapidly changing landscapes

**What we offer**:

- Accelerated learning, and a commitment to invest in your personal growth and development in the form of courses, conferences, book allowance and more
- A massive amount of freedom and trust while your contributions help shape and grow Bitrise for years to come
- The opportunity to play a role in the mobile development process for the world’s most successful companies
- The security of working in a financially stable, growing company with an ever-expanding global customer base
- The opportunity to travel the world to meet, learn from, and connect to end-users at conferences and meetings, as well as the chance to occasionally work from one of our international offices

**About Bitrise**

LI-REMOTE

Bitrise is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, colour, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity or expression, genetics.