Revenue Marketing Manager
6 days ago
**Revenue Marketing Manager - True Office Learning, A Learning Pool Company - North America**
**About the Role**
True Office Learning, a Learning Pool Company, is looking for a Revenue Marketing Manager to build and execute campaigns geared towards Enterprise and Midmarket companies headquartered in North America and EMEA - resulting in sales pipeline.
The role will work closely with the Sales Development Representatives, Sales teams, Marketing Operations and Product Marketing to build and nurture a sales pipeline for a growing sales team: from top funnel awareness to bottom-funnel opportunity creation. You will be measured on: Leads created, leads qualified, opportunities created, and booked business.
**Who we are looking for**
- Bachelors degree
- Ability to develop integrated marketing campaign plans
- Write briefs for external agencies and in-house creative resources
- At least 3 years of B2B SaaS Marketing experience
- Account Based Marketing experience
- ROI Measurement and Campaign Measurement
- Hands-on experience with core sales and MarTech tools - Salesforce, Marketo, Hubspot, Outreach, Demandbase, Terminus, 6Sense etc.
- Experience working alongside sales team and helping build pipeline
- Strong copywriting ability
- History with building automated cadences for messaging
- Experience with coordinating/sponsoring b2b events, including pre-event promotion and post-event follow up
**It would be advantageous if you have**
- Familiarity with content creation and design
- Experience within eLearning Tech / Compliance
**Roles and Responsibilities**
- ** Sales Enablement & Support**. This role will work closely with sales on messaging, audience development, nurturing existing leads, and pipeline creation.
- ** Nurturing** an audience. This role will take an audience through a consistent and persuasive messaging journey, and educate the market continuously on our Value Proposition
- ** Marketing Measurement & Reporting. **This role will be responsible for reporting on marketing campaign performance and will recommend on investment required to achieve pipeline goals.
- ** Cross-Functional Partnerships. **This role will maintain the relationship between marketing and other groups within the business; CX, Sales, Content, Product
**Working at True Office Learning, A Learning Pool Company**
True Office Learning is a leading provider of analytics-rich, interactive e-learning software and services, specializing in governance, risk and compliance (GRC). The Companys cloud-based adaptive training and analytics platform connects e-learning to advanced behavioral data and enables organizations to rapidly build and deliver solutions utilizing analytics to drive better business outcomes. We continue to build a diverse team of talented people who want to grow with us. We pride ourselves on doing the right thing for our teams and our customers. Weve got your back as you join us for your next journey.
The True Office Learning team is filled with people who have a real passion for what they do and have a fresh approach to partnering with our customers. One that makes a real difference with a 98% customer recommendation rate. With 400+ people across the globe, we are a full-service online training and analytics provider, offering courses, tools, and content creation to over 1000 organizations and 2 million learners. With the largest and most flexible catalog of learning content on the market, we deliver a highly customized learning experience, at a fraction of the cost of a custom project. We support organizations globally with their training blend, including personalized learning, gamification, and AI-driven performance support.
Learning Pool has won numerous awards including: the Platinum Investor in People, the Queen's Award for Enterprise (Innovation), and recent Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service, and Institute of Customer Service awards. Additionally, in May 2021 Learning Pool won an award as one of the top homegrown Best Companies in Northern Ireland and a top company in our sector, placing 57 nationally. Learning Pool is also the only Core Leader offering Lower Total Cost of Ownership solutions in the 2019 Fosway Digital Learning 9-Grid.
**Working Environment**:
**Mental Requirements**:
Judgment, reasoning and decision-making, interpersonal interactions, memorization, strong organizational skills, math skills, simple and complex reading and writing, critical problem solving, significant attention to detail, critical thinking, and development of action plans.
**Physical Demands**:
While performing the duties of this job, the employee is regularly required to see, talk, and hear. The employee frequently is required to sit; stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Long hours working at the computer, using a mouse, and a keyboard.
**Location**
East Coast, North America - Remote Based
Applicants must reside in the Unite
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