General Manager

We are looking for an experienced and ambitious General Manager for an up-and-coming beauty wellness brand - Naked Blend which is under our business portfolio.

**Revenue Management & Customer Experience**
- Reports to the board of directors and responsible for P&L and financial performance of beauty e-commerce / affiliate business
- Build strategic and operational procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.
- Leverage multiple digital and offline channels to drive customer acquisition, loyalty, and retention.
- Monitor performance of product category to align with the marketing team
- Optimisation of site search tools & configuration of results to increase conversion rates.
- Bring emerging our brand trends to the business and provide recommendations for online store improvements.
- Active onsite merchandising of site to ensure best in class customer experience.
- Keep distributors engaged with the brand and host monthly teas or meetings with distributors.
- Provide regular analysis on product trends to identify merchandising opportunities in preparation for various promotional periods - for e.g: Valentine’s Day, 11-11, Christmas Day, etc
- Identify collaboration opportunities and lead execution for collaborations.

O Oversee operations and delivery of the products for both retail and business customers.

**Marketing & CDM**
- Plan our brand show/product information through the Websites aligning with Marketing on launches and promotions.
- Have a strong understanding of Naked Blend and sister brands’ core demographics to maximize search engine traffic and advertising.
- Manage and optimize e-commerce store content, e-merchandising, banners, and website enhancements.
- Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
- Work closely with the marketing, PR and SEO team to ensure high quality, relevant traffic is being directed to the ecommerce websites. Continue to build on brand equity.
- Contribute to campaign planning and forecasting of products, GWP and gift packing.
- Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
- Leverage online client segmentation and lead client activity for client retention to the site.

**Planning**
- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
- Develop short
- and long-term plans and budgets for the e-commerce platform and its activities in liaison with board of directors
- Meet the legal compliance guidelines and personal data protection.

**Leadership**
- Plan and budget to achieve eCommerce / B2B distribution commercial ambition.
- Lead and grow e-Commerce team to collaboratively work with key stakeholders.
- Maintain an environment which attracts and motivates and retains top quality individuals.

**Others**
- Ability to work to tight deadlines and manage multiple projects.
- Holistic approach on e-commerce strategy in managing online website while maintaining a premium brand image.
- Communication skills to deal with various stakeholders in the country and regional teams.
- Comply with the company’s policies and set efficient procedures.
- Maintain a high knowledge of our brand products and beauty wellness trends in the market.

**Education & Professional Qualifications**
- Bachelor’s degree in e-commerce, marketing and/or business
- 5 years’ experience in managing a successful online store or growing an e-commerce / affiliate marketing business, gained within a fast-paced environment
- Experience working with eCommerce Platforms and Google Analytics

**Skills & Competencies**
- Understanding of SEO and SEM/PPCProficient in Microsoft Excel and Word
- An understanding of premium customer shopping experience to drive conversion and recommend UX and UI improvements
- Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
- People management skill to lead a team and manage internal stakeholders
- Energetic, proactive attitude and with a high attention to detail

**Job Types**: Full-time, Permanent, Contract, Internship

**Salary**: $6,000.00 - $8,000.00 per month

**Benefits**:

- Employee discount
- Health insurance
- Professional development

Supplemental pay types:

- Commission pay
- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's or equivalent (preferred)

Work Location: One location