Business Development and Marketing Representative

**The Role**:
Anchanto Singapore is seeking a proactive, organized, and creative **Business Development & Marketing Representative (BDMR)** who will manage full-funnel outreach—from outbound and inbound lead generation to event-driven marketing and campaign coordination.

**Key Responsibilities**
**1. Sales Development (Inbound & Outbound)**
- Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).
- Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).
- Align with **ENCHANT Methodology** based on Challenger Sale, and BANT qualification framework.
- Book meetings with qualified decision-makers and warm leads for sales.
- Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent).

**2. Event & Campaign Activation**
- Identify relevant industry events and coordinate with the sales team for participation.
- Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).
- Collaborate with industry bodies to co-host events or distribute EDMs.

**3. Marketing Coordination**
- Work with the marketing team to align campaigns with target accounts and outbound efforts.
- Track performance of local paid campaigns and coordinate feedback to improve lead quality.
- Own the feedback on content of landing pages of all digital campaigns, local website for country branding.

**4. Market Intelligence & Lead Research**
- Research and enrich contact lists for prospecting (decision-makers, partners).
- Monitor competitor activity and trends across eCommerce, retail, and logistics.
- Share insights with commercial and marketing teams to inform positioning.

**5. Collaboration & Reporting**
- Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.
- Coordinate internally across sales, partnerships, and marketing to ensure outreach is aligned with business priorities.
- Manage all activities on CRM (currently HubSpot).

**Qualifications**
- 6+ years of experience in Sales Development, Business Development, or a similar role, preferably in **B2B SaaS, eCommerce, logistics, or supply chain technology**.
- Proven experience with **lead generation, outbound prospecting, and cold calling**.
- Strong understanding of **CRM tools and lead management processes**.
- Evidence of results in outbound prospecting, designing sequences, writing short/medium-form content, and using **LinkedIn for business development**.
- Excellent verbal and written communication skills.
- Ability to work independently and manage multiple tasks effectively.
- Strong analytical skills with the ability to assess sales data and improve outreach strategies.
- Experience in handling objections and qualifying leads for software solutions is a plus.

**Key Performance Indicators (KPIs)**
**Lead Generation & Sales Development**
- **Meetings Booked (Irrespective of Channel)** - Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).
- **Lead Qualification Rate (Inbound)** - Percentage of outbound and inbound leads qualified and moved to opportunity stage.
- **Meeting Conversion Rate** - Ratio of MQLs/SQLs successfully converted into meetings for sales.
- **CRM Hygiene & Data Accuracy** - Consistency and accuracy of updates and tracking in CRM (e.g., notes, tags, statuses).

**Marketing & Campaign Coordination**
6. **Event-Driven Lead Generation** - Number of leads sourced or engaged through events, webinars, or partner activations.
7. **Event Participation ROI** - Number of meetings, MQLs or SQLs generated per event (tracked against each activation), both self-driven and through sales.