Marketing Analyst
2 days ago
**Your responsibilities will be**:
- Building and scaling Apple Search Ads campaigns for multiple mobile apps.
- Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.
- Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation).
- Collaborating closely with ASO, Product, and Creative teams to drive synergy between organic and paid traffic.
- Continuously identifying growth opportunities - including experiments with Custom Product Pages, new geos, funnel improvements, and advanced targeting.Monitoring trends, benchmark performance against competitors, and adjust strategy accordingly Maintaining campaign hygiene: regular audits, budget pacing, creative refreshes.
**What you’ll need**:
- Bachelor’s degree and above in Marketing or related majors.
- Hands-on experience in managing Apple Search Ads.
- Strong analytical skills: proficient in Excel/Google Sheets, BI dashboards, and MMP tools (AppsFlyer, Adjust).
- Proven ability to structure and analyze A/B tests (keywords, creatives, user segments, CPT bidding).
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