Market Analyst
4 days ago
Overview:
#LI-KT1
LI-AL1
A razor-sharp marketing analyst to analyze, visualize and automate internal and external data. Strong collaborator with good project management skills to work alongside Marketing Teams to drive the execution of strategic marketing visions and plans. To communicate the interpretation in an interesting and logically connected method to empower the Leadership team with insights to make strategic decisions. This role also requires close coordination with Finance, Sales, Procurement, Operations, and R&D. The incumbent works within the strategic plan to execute specific assignments which help to maximize the company’s marketing initiatives and relevance to the key customers. Based in Singapore, the Market Analyst reports directly to the Marketing Director.
**Responsibilities**:
- Proactively map and conduct in-depth data analysis on the value chain and customer journey of strategic key accounts.
- Conduct benchmarking, business analysis, and customer segmentation, while supporting the identification and assessment of product-fit opportunities.
- Responsible for conducting extensive research and analyze trends relevant to customer businesses, drive insights-driven selling.
- Collaborate with cross-functional teams to assist in developing and executing strategic plans focused and uncovering new business prospects.
- Monitor competitor products, market share, and sales and marketing strategies, along with the broader competitive landscape.
- Develop, organize, and maintain databases, while also working with the IT team to create a robust data analytics platform.
- Deliver timely and precise findings to enable the Marketing Director to make data-driven decisions, supporting strategic planning.
- Perform other duties as needed to support business objectives and contribute to proactive marketing initiatives.
Qualifications:
- Bachelor’s degree in Data Analytics, Business Analysis, or Computer Science, with a minimum of 3 years of experience in researching and analyzing business intelligence data.
- Familiarity with data visualization tools, particularly Power BI.
- Proficient in SPSS or other statistical software.
- Strong skills in Microsoft Excel.
- At least 2 years of experience in corporate market research and data analytics.
- Proven background in planning, designing, managing, and analyzing qualitative and quantitative research studies.
- Experience in designing research screeners and questionnaires.
- Skilled at transforming unstructured data into structured insights.
- Capable of presenting complex information effectively to internal stakeholders.
- Ability to manage multiple projects simultaneously and efficiently.
- Excellent interpersonal skills and the ability to work collaboratively in a diverse team environment.
- Strong verbal and written communication, problem-solving, and critical-thinking abilities.
- Proven ability to meet deadlines and maintain professionalism under pressure.
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