Head of Marketing Technology

**Affinidi** focuses on changing data ownership for good, empowering communities with control and ownership of their data. We do that through enabling the creation, sharing and verification of Verifiable Credentials - a secure and cryptographically verifiable way of sharing sensitive data.

Headquartered in Singapore, with offices in India, Germany and Ukraine, Affinidi offers a myriad of solutions deploying decentralized technology and verifiable credentials that create a delightful experience for different groups of customers. These include industries such as health, travel, finance, education and employment. Affinidi, along with Trustana and GoodWorker, are businesses under LemmaTree.

We're more than just a workplace. In our company, you'll discover a world of passionate people guided by an inclusive purpose. We love the journey as much as the destination, and belonging to a team that prides itself on mutual respect.

If you're passionate about decentralised technologies, we'd love to speak with you.

**Equal Opportunity**

We believe in hiring different and diverse talent and providing a safe space where everyone can share their views without fear, where differences are celebrated, and where no one is left out. Inclusive cultures are the foundation for collaboration and innovation within our team.

**Role & Responsibilities**

**MarTech Operations**
- Develop and execute the overall MarTech and Marketing Operations strategy for the organization
- Oversee the implementation and integration of marketing technology tools and platforms such as CRM, marketing automation, analytics, and other tools
- Develop and maintain a deep understanding of the organization's business processes, customer segments, and market trends to optimize our MarTech stack
- Continuously monitor and evaluate the effectiveness of our MarTech stack, making recommendations for improvements and enhancements
- Keep up-to-date with industry trends and emerging technologies to ensure our MarTech stack remains innovative and competitive

**Reporting & Analytics Management**
- Define how marketing should measure their business impact beyond leads and sign ups. Determine what and how we should measure success of our programs and how we should report that success out to various stakeholders (sales, marketing, partner, etc.)
- Develop the methodology for measuring success of closed loop lead management strategy.
- Measure and report business analytics and ROI of all programs (e.g. events, campaigns, sales plays, lead generation and demand generation programs)
- Manage dashboards and reports to measure all aspects of the business including database cleanliness, campaign effectiveness, pipeline contribution, overall business performance
- Coordinate measurement and reporting of all key business metrics and goals across all marketing stakeholders
- Provide ongoing metrics and reports to support marketing campaign effectiveness and ROI
- Conducting regular marketing operations and campaign reviews in order to align marketing strategy with tactics and to ensure effective execution of marketing strategy

**Budgeting Planning, Review and Management**
- Lead and manage the budget planning, management and procurement process and systems
- Consolidate budget allocation and help track expenses to ensure adherence to policy and spending discipline in both quantum and timing.
- Ensure appropriate financial compliance policies are adhered to, and manage day-to-day budget reporting cadence.
- Drive process review, development and improvement with respect to all marketing procurement.

**Lead Management**
- Manage, enhance and optimize the end-to-end lead management process in conjunction with sales and marketing stakeholders - including lead scoring, upload, routing, reporting and performance management
- Collaborate with marketing management to identify and implement processes to increase sales opportunities and sales cycle efficiencies through database management and refined lead management strategies

**Marketing Intelligence | Database - Maintenance and Build**
- Manage and provide data-driven research, insight and requirements to support multi-level segmentation of database - build culture of data-driven decision based marketing
- Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database in the areas of - process, standards, access control, and documentation

**Basic qualifications**
- 8-10+ years of experience developing and implementing effective marketing automation, tools, processes, governance, budget and procurement management, with a least 5 years of experience in B2B high tech operations
- Ability to work cross-functionally with other sales and operations teams and culturally with AWS marketing and budget managers
- Previous leadership of strategic and financial planning and budgeting processes, as well as financial management in the marketing domain
- Strong technical background and experience implemen