Assistant Acquisition Manager, D2c

3 days ago

Singapore MEAD JOHNSON NUTRITION (ASIA PACIFIC) PTE. LTD. Full time

Reporting to the Head of Growth, you’ll be responsible to improve each brand in the DTC capability and growth. Ensuring the basic 3 pillars of acquisition, conversion and retention are fulfilled is at the heart of what we do.

**Responsibilities**:

- Implement the strategy across all paid channels: Paid Search, Affiliates, Social, Retargeting, Partners and Display with awareness of what typical strategies work well and why.
- Champion SEO best practice collaborating cross-department to increase SEO rankings.
- Set up day to day optimisation and monitoring across all paid channels and markets including weekly reporting.
- Work with 3rd party agencies on campaign set up, optimisation and reporting.
- Produce clear and detailed reporting on channel/campaign/test performance analysis, leading to data driven decisions that drive business results.
- Test and learn approach introducing new/innovative digital acquisition methods, both within existing and in new channels.
- Optimise and report on campaign performance.
- Understand and work to the digital acquisition marketing budgets for brands.
- Update wider digital team on areas of digital marketing best practice as appropriate.
- Coordinate local market trading stance and execution across digital marketing channels globally.
- Localise channel approach based on day-to-day market observations.
- Identify key performance levers for each channel, sharing learning’s across internal teams and external agencies.
- Assist in assets and campaign requirements to Design and Development teams or agencies - assist in end to end sign off process, liaising with digital agencies.
- Maintain and develop key relationships across internal teams: Content, Design, Retention/CRM, PR, Merchandising and Development.
- Traffic and conversion rates will be key measurables.

**Requirements**:

- Relevant Degree qualification
- Minimum 2 years of experience in digital acquisition experience with PPC campaign management, reporting and analytics, Social Media channel targeting including Facebook/Instagram.
- Have been managing and executing all aspects of customer acquisition.
- Experience working with agencies and third party suppliers and assessing capabilities against costs.

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