Assistant Acquisition Manager, D2c
3 days ago
Reporting to the Head of Growth, you’ll be responsible to improve each brand in the DTC capability and growth. Ensuring the basic 3 pillars of acquisition, conversion and retention are fulfilled is at the heart of what we do.
**Responsibilities**:
- Implement the strategy across all paid channels: Paid Search, Affiliates, Social, Retargeting, Partners and Display with awareness of what typical strategies work well and why.
- Champion SEO best practice collaborating cross-department to increase SEO rankings.
- Set up day to day optimisation and monitoring across all paid channels and markets including weekly reporting.
- Work with 3rd party agencies on campaign set up, optimisation and reporting.
- Produce clear and detailed reporting on channel/campaign/test performance analysis, leading to data driven decisions that drive business results.
- Test and learn approach introducing new/innovative digital acquisition methods, both within existing and in new channels.
- Optimise and report on campaign performance.
- Understand and work to the digital acquisition marketing budgets for brands.
- Update wider digital team on areas of digital marketing best practice as appropriate.
- Coordinate local market trading stance and execution across digital marketing channels globally.
- Localise channel approach based on day-to-day market observations.
- Identify key performance levers for each channel, sharing learning’s across internal teams and external agencies.
- Assist in assets and campaign requirements to Design and Development teams or agencies - assist in end to end sign off process, liaising with digital agencies.
- Maintain and develop key relationships across internal teams: Content, Design, Retention/CRM, PR, Merchandising and Development.
- Traffic and conversion rates will be key measurables.
**Requirements**:
- Relevant Degree qualification
- Minimum 2 years of experience in digital acquisition experience with PPC campaign management, reporting and analytics, Social Media channel targeting including Facebook/Instagram.
- Have been managing and executing all aspects of customer acquisition.
- Experience working with agencies and third party suppliers and assessing capabilities against costs.
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