Brand Manager, D2c

5 days ago


Singapore AnyMind Group Full time

**What You'll Do**:
**Strategic Consulting and Growth**
- Develop and implement **tailored e-commerce strategies** for direct brand clients, ensuring alignment with their business objectives.
- Formulate **performance marketing strategies** to drive online traffic, improve conversion rates, and achieve sales targets.
- Analyze sales performance, market trends, and consumer behavior to optimize digital sales strategies.

**Creative & Promotional Planning**
- Work closely with **designers, content teams, and media planners** to develop creative marketing assets that align with brand positioning.
- Plan and execute **seasonal campaigns, product launches, and promotional activities** to enhance brand visibility and customer engagement.
- Ensure that all creative and promotional strategies align with market trends and customer insights to maximize impact.

**Account Management & Business Expansion**
- Build and maintain strong **client relationships**, serving as the **primary point of contact** for their needs and concerns.
- Ensure high levels of **client satisfaction** to promote retention and brand loyalty.
- Identify and pursue opportunities to **upsell or cross-sell** AnyMind's suite of solutions, maximizing revenue potential.
- Communicate effectively with clients regarding **campaign performance, strategic recommendations, and future opportunities**.

**Team Leadership & Guidance**
- Lead, mentor, and provide guidance to the **brand and marketing teams**, fostering a collaborative and high-performance culture.
- Oversee the execution of client projects, ensuring timely delivery, adherence to quality standards, and alignment with business goals.
- Work cross-functionally with internal and external stakeholders.

**Market Analysis & Performance Marketing**
- Conduct market research to stay abreast of **industry trends, competitor activities, and consumer behaviors**.
- Utilize insights to inform **creative direction and promotional planning** to differentiate brands in the market.
- Track and analyze **key performance indicators (KPIs)** to assess the effectiveness of strategies and campaigns.
- Prepare and present detailed reports to clients and internal stakeholders, highlighting **successes, learnings, and optimization strategies**.

**Who You Are**:

- Bachelor's degree in **Marketing, Business Administration, E-Commerce, or a related field**.
- Proven experience in **brand management, digital marketing, and promotional planning**, preferably within the e-commerce or D2C sector.
- Strong ability to **develop and execute performance marketing strategies** across paid and organic channels.
- **Creative mindset** with a keen eye for branding, design, and storytelling in marketing campaigns.
- Demonstrated ability to **manage client relationships and drive retention**.
- Excellent leadership abilities with experience in **guiding and developing teams**.
- Strong analytical skills to interpret data and translate insights into **actionable marketing strategies**.
- Exceptional communication and interpersonal skills.
- Proficiency in **digital marketing tools, performance tracking software, and e-commerce platforms**.
- **Experience working with D2C brands and e-commerce businesses** is highly advantageous.
- **Familiarity with AnyMind's suite of solutions or similar enablement platforms** is preferred.
- **Relevant certifications in digital marketing, e-commerce, or growth hacking** are a plus.

**Why You'll Love It**:

- Competitive salary
- Performance review (2 times a year)
- Performance bonus
- Annual leaves
- Private medical insurance
- All-hands meeting at overseas
- TGIF, monthly birthday and other fun events
- MVP Awards (prizes up to 8,000 USD)
- Work in a professional and dynamic environment
- Exciting opportunity to explore digital trends


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