Digital Brand Manager

5 days ago

Singapore ORIGIN SLEEP PTE. LTD. Full time

We are a fast-growing D2C mattress and sleep solutions company, committed to delivering premium products with exceptional customer experience. As we continue expanding across digital channels, we are looking for a Digital Brand Manager to shape our brand identity and drive online sales growth. Role Overview This is a strategic role at the intersection of branding, creative direction, and digital growth . You will not be executing campaigns directly, but you will guide, critique, and align cross-functional teams (performance marketing, design, PR/KOLs) to ensure our online presence converts into sales. If you have a keen aesthetic sense , proven D2C industry experience , and the ability to connect brand storytelling with revenue impact, this role is for you. Key Responsibilities Develop and refine brand positioning and creative direction to strengthen our online presence and sales conversion. Review, evaluate and feedback on designs, creatives, and content to ensure they are both aesthetically appealing and commercially effective. Collaborate with internal and external teams: Work with performance marketers (SEO/SEM, paid ads) to ensure campaigns meet ROI. Work with PR partners to secure collaborations and content that builds brand awareness and trust. Identify consumer insights, market trends, and competitor strategies to shape content and creative direction. Monitor brand consistency across website, social media, campaigns, and partnerships. Provide direction on content formats and storytelling that attract, engage, and convert customers. Requirements 2-4 years of experience in D2C brand marketing, e-commerce, or consumer lifestyle industries (e.g., bedding, beauty, wellness, F&B). Strong aesthetic judgment — you know what design/content works for online conversion. Proven ability to manage and guide teams (performance marketers, designers, PR). Experience in brand building and growing online sales channels . Strategic thinker with a commercial mindset — able to connect branding with sales KPIs. Excellent communication and collaboration skills. Nice-to-Haves Experience in regional or multi-market D2C brands. Familiarity with Shopify or other e-commerce platforms. Understanding of customer journey optimization in online retail. What We Offer Competitive salary: Basic SGD 5,000 – 8,500/month , depending on experience. Opportunity to shape the brand direction of a growing D2C company. Dynamic and creative work environment with cross-functional exposure. #J-18808-Ljbffr

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