Martech Data Analyst Intern

2 weeks ago

Singapore Razer USA Ltd. Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities:
As a MarTech Data Analyst Intern, you will gain valuable experience in data analytics, marketing tools, and setting up automation for reporting. You will collaborate with cross-functional teams to drive successful marketing campaigns and contribute useful marketing insights for better data-driven decision-making.
- Assist in managing, monitoring, and analyzing digital marketing campaign data, ecommerce data, trends, and key performance indicators to support data-driven decisions and identify which segments and creatives perform best for optimizing future marketing strategies.
- Assist creating audience segments on GA4 and Tealium by defining criteria based on user behavior and demographics to improve personalized marketing efforts and enhance targeted campaign strategies.
- Assist the internal team in streamlining data and digital marketing processes, including naming conventions, targeting strategies, A/B test case studies, maintaining campaign hygiene, and documenting best practices for improved future operations.
- Assist in future exciting digital marketing projects aimed at maximizing ROAS while accurately reporting conversion attribution and assistance using first-party data through internal capabilities.

Learning Objectives
- Master data-driven decision making by analyzing digital marketing and ecommerce data to identify high-performing segments and optimize strategies.
- Gain proficiency in audience segmentation, SQL data integration, project management, and using reporting tools for personalized and effective marketing campaigns.
- Develop practical skills in performance marketing, DTC strategies, and efficient digital marketing processes, including A/B testing and campaign documentation

Pre-Requisites:

- Bachelor’s degree or equivalent experience.
- A strong interest in data analytics, ecommerce, and digital marketing.
- Experience in using SQL to extract, manipulate, and analyze data from various sources.
- Basic knowledge of Python is advantageous.
- Familiarity with reporting tools (e.g., Excel, DataStudio) and BI visualization software (e.g., Power BI, Tableau) is beneficial.
- Able to commit for a minimum of 6 months for optimal learning exposure

Are you game?

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