Apac Retail Excellence Director

**THE ROLE**

An exciting regional role focused on APAC and China with a strong focus on delivering trade strategies at a regional level. The APAC Retail Excellence Director collaborates with corporate and local retail teams to improve retail performance and retail excellence across the Asian markets through effective training and operation. This role would focus mainly on Coty’s prestige skincare, fragrance (niche) and makeup brands - Orveda, Lancaster, Philosophy, Gucci, BBY, Chloé and others and be based in Singapore with extensive travels throughout Asia.

The role will report into Regional Vice President Marketing based in Singapore with a dotted line to the Retail Excellence lead within the global team. Initially the role will have dotted lines of the markets retail excellence leads with a view to scale up as business grows over the coming year.

**KEY RESPONSIBILITIES**
- He/She will work with the Training Lead to develop Retail Training Programs to achieve learning and performance goals across the business including actions plans following mystery shopping results.
- He/She is responsible to provide proactive, commercially focused, and high-quality training support.
- He / She will make recommendations and promote training initiatives and learning roadmap to enable the long-term business plans and positively impact the results.
- He / She will Take ownership to develop store opening and management playbook in terms of operation set up, art of gifting, KCP etc;
- He / she will drive Omnichannel retail presence and activations in store - drive digitalization and retailtainment at the point of sales and consumer data collection
- He / She be responsible to create and cascade defined playbook by having it validated with the Fashion House upfront;
- Cowork with the sales and merchandiisng teams to define gifting approach providing insight and suggestion, make sure gifiting is executed perfectly by the different brands. Customization and personalization should be proposed by the different brands based on their singularity and DNA;
- Portfolio Gifting plan propose, co-build with the CCO team offers that are relevant and attractive to consumers, for the different KCPs;
- Merchandising of these gifting offers which should be well integrated in the design of the counter or FSS; Space requirement versus assortments display for Asia;

Promotion Mechanism:
Capacity to build templates & analyze them: Joined business plan, promotion weight tracking, promotional mechanisms building

Animation of Coty counters and FSS
- Work with the Trade marketing and sales team to design a monthly store animation and brand thematic plan. Work with global teams on developing the needed tools / assets..
- Co-build read-for-use toolboxes to animate Coty counters and FSS with a focus on the service side based on customer identification. Co-build Read-for-use in-store event catalogues per brand. E.g: floral composition workshops for Atelier des Fleurs, Layering workshop for Gucci etc.

**WHAT YOU WILL BRING**
- Minimum of 10 years’ experience in Operational Marketing position, within a beauty organization or a leading global company very consumer and/or retail centered;
- Retail store negotiation and management expertise
- Strong commercial sense and business accument, with experience in trade marketing and retail excellence;
- Agility & ability to think global and local and drive solutions that meet both brand requirements and local commercial realities, experienced a regional role with APAC&GC focus is a plus;
- Strong communication skill and senior stakeholder management experience; and team working ability;
- Strong analytical abilities;
- Highly operational with a can do approach;
- Curious, proactive attitude and innovative thinking;
- Business Acumen: Knows how luxury beauty businesses works; knows the competition; strong affinity with the beauty category in a selective environment.