Asia] Regional Consumer and Digital Solutions Manager

**Company Description**
- ** Santen**is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world.

**_

**[Position Brief]**

The Regional Consumer and Digital Solutions Manager within the integrated Patient Journey Solutions

department plays a crucial role in driving and delivering on Santen’s Consumer portfolio in Asia and

managing cross-therapeutic area digital platforms and solutions that optimize the patient journey.

**This position requires**:

- **Marketing Excellence**: To seize potential market opportunities related to eye health and

ophthalmic disease area in the Asia CFU territory especially in the pharmacy/optometry/optical

channel. High quality product management, sustainable growth strategy and effective

communication and collaboration cross functionally.
- **Portfolio Management**:To build a complimentary consumer business portfolio to drive the

accelerate further growth, maximize returns, and be the preferred ophthalmic leader that meets

varying needs.
- **Business Development**:To create, evaluate and propose new growth businesses and products

for the business expansion & growth. Capture new growth in potential disease areas.
- **Digital Solutions Management**: To help optimize digital platforms and solutions within the patient

journey and collaborate with key stakeholders for a seamless integration and positive user

experience along the journey.
**Job Description** Consumer Business Portfolio Brand Management /Marketing Excellence**

**Pharmacists/Optometrists (P&Os)**
- Develop a comprehensive omni channel marketing strategy that aligns with the company’s overall goals and adapts to the unique characteristics of Asia market.
- Create a regional “plug and play” campaign customized for P&Os and strengthen brand recommendation. The campaign delivered to local countries must be flawlessly executed minimizing usage of local time and resources ensuring full alignment of regional strategy.
- Work closely with local team to develop pharmacy/optical marketing initiatives that enhance product visibility and support local team within the region.
- Ensure seamless and consistent omni channel communication across all marketing touchpoints, including digital initiatives like e-commerce, delivering a cohesive brand experience.
- KPI Tracking: Regularly analyze (quarterly) marketing performance, sales data and customer feedback to identify areas for improvement and capitalize on wins.

**Consumers**
- Develop comprehensive consumer-focused marketing strategies that enhance awareness, drive engagement across various consumer touchpoints, motivate them to purchase whether online or in store and ensure an exceptional customer experience thorough out the journey.
- Capitalize in creating awareness and drive them to be users of Santen consumer brands.
- Identify and leverage on marketing platforms, including digital, social media, e-commerce, in store, to maximize consumer engagement, foster brand loyalty and driving sales
- Support countries with tactical consumer campaign materials to elevate customer engagement and effectively promote Santen consumer Eye drops.
- Regularly analyze (quarterly) consumer marketing performance on digital initiatives, sales data and customer feedback to track KPI, identify areas for improvement and capitalize on successes.
- Manage the marketing budget, allocating resources effectively to maximize return on investment and achieve Asia objectives.

**Portfolio Management**
- Develop comprehensive business strategies to maximize product penetration and revenue growth.
- Identify and establish strategic partnerships with distributors like DKSH, Zuellig and SAI International, collaborations with optometry and pharmacy professional societies to expand the reach of our consumer eye drops with brand and corporate brand building.
- Initiate family branding for existing consumer portfolio to increase brand recognition and equity across regions and build consumer loyalty.

**Consumer Business Development**
- Identify trends, opportunities and consumer unmet needs that will potentially fill in the gaps and help improve the consumer’s quality of life.
- Lead the strategic planning and launch execution of the new consumer product to ensure successful entry into the market.
- Collaborate with the cross functional team to ensure alignment and flawless launch execution. Digital Platform Management
- Manage and oversee the implementation, maintenance, and optimization of digital platforms and solutions within the Patient Journey Solutions department.
- Collaborate with internal stakeholders and external vendors to ensure seamless integration and functionality of digital tools and platforms.
- Monitor