Asia Regional Marketing Manager

Company Description
Together we make. Come make with us.
**Overview**

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.
**Life**

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. We offer medical, dental, vision, and retirement benefits, as well as pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts.

Like what you see? We can’t wait to meet you

**Job Description**:
Cricut is a hypergrowth American company that’s expanding it’s footprint across the globe. Our business in Asia is growing and the Cricut Asia team is looking for our first Asia Marketing Manager to propel the brand and our business results to the next level. The Asia Marketing Manager is responsible for the growth in awareness (and sales) of the Cricut brand and products within the Asia markets. This role will develop integrated communications across multiple marketing channels that address relevant audiences and drive business goals. You will create and lead marketing campaigns and execution throughout Asia. This includes both coordination of current campaigns, as well as envisioning new campaigns consistent with corporate initiatives. In this role, you’ll work closely with Cricut product and content teams, in-market leads, social media teams, other marketing teams, Cricut members, and executives. You will be great at creating and nurturing relationships: channel partners, press, influencers. You will have proven expertise in Social / Community Management. You will teach us about the consumer and community activation across the region. If you have a love of all things handmade, have an entrepreneurial mindset, want to be at the forefront of building a program that’s still in its infancy, and have a track record of independently building marketing programs for new and/or established consumer brands, join us today.

**Responsibilities**:

- Lead Cricut’s marketing strategy and execution across Asia.
- Ensure our ‘reverse the funnel’ marketing strategy adapts to the Asian markets, is well planned, and ultimately successfully executed.
- Create best practices, playbooks and work closely with in-market sales and marketing teams across the region
- Manage and drive agencies and other external partners
- Build awareness for the Cricut brand primarily by increasing awareness and word of mouth, focusing on Influencer engagement, affiliate programs, and Social marketing.
- Execute channel marketing initiatives - in-store and online - as distribution across grows.
- Establish processes and reviews to measure campaign performance, testing and optimizing campaign elements.
- Responsible for managing a high volume of activity and prioritize activities to effectively deliver plans on time and budget.
- Communicate status and activities; must have strong communication and organization skills.

**Qualifications**:

- Undergraduate degree required, MBA a plus.
- Minimum of 8 years marketing management and influencer/partnerships experience.
- Strong project/people management skills; ability to juggle multiple projects at a time and self-prioritize workload.
- Ability to collaborate with and influence diverse groups within marketing, including cross-functional peers to executive management.
- Experience of marketing strong brands to women a plus.
- Ability to meet tight time schedules.
- Cultural fit: Energetic, self-starter. Gets stuff done without being a jerk. Is a player, not a victim. Acts like an owner.

Additional Information**
What to Do Next**:
Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your infor