Regional Brand Manager

2 weeks ago

Singapore Cognita Schools Full time

**About Cognita Asia**

Cognita Asia currently operates 12 schools in 5 countries, with more than 15,000 students. While our schools are part of a Group, they are unique in many ways. In Cognita Asia, we have a robust regional team that supports our schools. The team is based in Singapore and provides centralized support across various functions. We are looking for dynamic individuals who thrive in a collaborative and inclusive environment.

Our Regional team now has an exciting opportunity for a **Regional Brand Manager** to join our fantastic team.

**About Cognita**
Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 16 countries - in Europe, North America, Latin America, Asia and the Middle East - serving more than 85,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, ‘Thrive in a rapidly evolving world’.

**About the role**
We are seeking a seasoned and strategic Brand Manager to lead and elevate brand presence, marketing effectiveness, and regional storytelling across Cognita international schools in Asia. The brand manager will bring deep expertise in brand strategy, integrated marketing, and cross-cultural communications—paired with a strong understanding of the international education landscape. This role will serve as a key regional advisor and collaborator, driving alignment between global brand vision and local market execution.

**Who we are looking for**:
Experience in the international K-12 school sector or a deep understanding of parent decision-making in education is preferred.
- Proven track record of leading regional brand initiatives across diverse Asia markets is a must.
- Strong understanding of brand strategy, integrated marketing, and cross-cultural communications.
- Proficiency in tools such as Adobe Creative Suite, HubSpot/Dynamics, Google Analytics, and CRM platforms.
- Familiarity with multilingual content strategies and regional compliance (e.g., PDPA, GDPR).
- Ability to thrive in a matrixed, fast-paced, and mission-driven environment.
- Proficiency in an Asian language is a plus
- Excellent communication skills (both verbal and written) in English
- Exceptional stakeholder management, leadership, and presentation skills
- Strong organizational and time-management skills to manage multiple projects
- High level of professionalism, integrity, and attention to detail.

**Benefits at Cognita**
- Hybrid Work Environment
- Professional Development
- Medical Insurance

**How to Apply**

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.
We are an equal opportunities employer committed to diversity and treating all employees with dignity and respect regardless of background.

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