Regional Brand Manager

2 weeks ago

Singapore W.L. GORE & ASSOCIATES (PACIFIC) PTE LTD Full time

This role will be located in our facility in Singapore.
- Drive regional market and customer assessment, uncover market and competitive insights for segmentation, targeting, positioning, launching, messaging, and inform to implementation of global strategy in region
- Define and execute regional marketing strategy to capture market opportunities and deliver profitable growth (e.g. identify product growth and expansion opportunities)
- Own regional product lifecycle management efforts to include demand plans, field actions, pricing review processes, eNumeration needs, etc.
- Responsible for regional product launch including readiness review, sales & channel training, adaptation of global promotional materials, launch metrics and reporting, and drive collaborative efforts on product training, market access, etc.
- Develop and execute regional commercial marketing plans in partnership with Sales and Functional Marketing for focused disease areas and prioritized products
- Develop and lead customer facing educational event and promotional activities in collaboration with Sales and Functional Marketing, and understand compliance and regional regulatory constraints and nuances
- Develop and execute the customer engagement & development plan for the region in collaboration with Sales
- Build the Gore brand through product(s) branding initiatives
- Develop value proposition, aligned with our product concepts and economic value claims, and execute effective communication to targeted customer segments in focused markets in region

Develop and monitor KPIs and respective metrics to measure ROI and marketing effectiveness and act upon the results
- Bachelor’s degree in clinical, marketing, or related discipline.
- At least 10 years of experience in strategic marketing, product marketing, product management roles, essential knowledge of interventional medical device.
- Proven experience in new product introduction and launch in ASEAN and India markets.
- Proven experience in developing and executing commercial marketing plans to capitalize on revenue generating opportunities.
- Demonstrated ability to partner with the sales organization and business partners to drive profitable growth across ASEAN/Asia Pac countries, while work independently with critical thinking and problem solving capabilities.
- Demonstrated ability to drive regional market assessments and uncover market insights and trends.
- Demonstrated success influencing and integrating within and across teams and functions to execute against strategic plans, especially in ambiguous environment.
- Proven ability to build relationships with clinical customers, in particular key physician thought leaders, and track record of successful execution of face to face and virtual customer events.
- Excellent written and verbal communication (English) and interpersonal skills.
- High ethical standards and respect of compliance.

Ability to travel overnight (up to 40%).

MBA or advanced degree is preferred.

Prior experience in the endovascular intervention category is a plus.

Experience of measuring ROI for marketing investments is a plus.

One or more ASEAN local language capability is a plus.

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