Ecommerce Manager

**JOB SUMMARY**

**CORE WORK ACTIVITIES**

Digital and eDistribution Strategy Execution
- Executes appropriate on-strategy eCommerce priorities and tactics.
- Coordinates with the Director of Sales and Marketing to validate and track ecommerce goals for the hotels.
- Reviews hotels progress against established goals, provides reporting and analysis, and troubleshoots performance issues.
- Manages budgets for Digital Marketing and eCommerce activities.
- Follows and tracks progress on quarterly game plans for hotels by identifying key focus for the coming months.
- Collaborates closely with Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.
- Work in-tandem with Marriott Digital Services account Manage to manage all content, Paid Media, SEO and reporting on hotel websites and ensure success in destination digital campaigns.

Digital Acquisition Marketing
- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
- Works with regional Digital and eCommerce team to optimize Paid Search performance.
- Manages the execution of PLUS paid media strategy and investments for participating hotel(s).
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization
- Serves as the EPIC administrator for the hotel(s).
- Developes hotel website modules for Spa, Food & Beverage, water activities and weddings if required.
- Uses B2B e-tools to grow online bookings for Group and incentive business for the hotels (if relevant for Maldives destination)
- Identifies and implements efforts to drive online awareness for hotel F&B positioning and differentiation between the hotels.

OTAs and Meta Search Channel Optimization
- Verifies that the hotel is participating in relevant, approved echannels.
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with partners to make appropriate corrections.
- Leads partnership with MDS and Area teams to define and execute the hotel OTA merchandising plan(s).
- Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
- Manages marketing budget for OTAs includind Travelads, Agoda Sponsored listing, CTRIP cast ads and other approved products.
- Builds strong domestic relationships with the top 2-3 OTA partners.
- Collaborates with hotel and cluster Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership
- Assists in the development and execution of the hotel’s marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
- Creates additional modules/content/sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
- Assists with paid social media advertising campaigns, including setup, targeting and tracking.
- Develops offer and promotion content to aide selling through organic and paid social activities.

eCommerce Communication and Training
- Trains and educates other hotel-level associates on how to enhance the hotel eCommerce and digital marketing strategy.
- Delivers internal eCommerce training to other associates and departments within the hotels and Cluster office for better cross-departmental activation.
- Serves as cluster-level point-person for Marriott’s eCommerce strategy.
- Participates in regularly-scheduled area eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
- Delivers a monthly report for hotels Management Team.
- Stay up-to-date on and communicate industry and competitive trends, with a focus on the online travel landscape.

**MANAGEMENT COMPETENCIES**
Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively ta