Senior Manager, Media Planning and Performance, Apec

**Job Number** 23054221

**Job Category** Public Relations & Communications

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

The Senior Manager, Media Planning and Performance, APEC will lead Marriott’s full funnel media strategy (off-line + online) across all media channels in the APEC region. This person will be responsible for managing our media budgets, to deliver against Marriott’s core media objectives - growing our Marriott Bonvoy loyalty program and card partnerships, building brand preference for our hotel brands, and driving room bookings and F&B reservations. This person will be tasked with setting the roadmap for performance media, to ensure we are delivering against dynamic market and industry factors. They will also be responsible for overseeing strategic Media Partnerships with media vendors and tech partners, to ensure maximum efficiency and value is driven from our investments.
Reporting to the Senior Director, Media, APEC, this role will support APEC Consumer Ops teams across Media, Loyalty, Area Marketing, and Brand, to deliver on business goals. This person will manage and guide a team of in-house media experts, alongside Marriott’s’ key media agency relationship with M1M Publicis. They will also coordinate with our Global Media Team & Partner leads, to share and implement learnings, initiatives, and best practices.
**CANDIDATE PROFILE**

**Experience**
- 8-12 years of integrated of APAC media planning experience; either as part of an in-house media team for MNC brand in the region, or in a client facing role within a media agency.

**Requirements on the Job**
- Proficiency in managing and directing strategic agency, partner, and vendor relationships
- Ability to review and optimize media-related processes, to create efficiencies and extract maximum value from investments
- Strong organizational skills with the ability to manage multiple projects independently
- Experience in supporting and working with cross-functional teams, in support of specific business priorities
- Proven ability to take complex projects and initiatives from conception to successful execution
- A strategic problem solver who can think creatively, and satisfy speed-to-market requirements
- Able to simultaneously manage multiple projects and pushing back when necessary
- Comfortable working with associates/ vendors/ customers in remote locations and international markets (multiple time zones)
- Deep knowledge media platforms / channels / strategies across key APEC markets
- Great communication and presentation skills
- Proficiency in reading, interpreting, and presenting media reports
- Experience working and managing with finance and legal teams on invoicing and contracts
- Detail orientated with strong Excel and PowerPoint skills

**CORE WORK ACTIVITIES**

**Managing Work, Projects, and Policies**

Media Planning
- Drive the performance and planning agenda for Marriott’s in-house teams, ensuring all media is driving towards key business goals
- Show thought leadership in both media strategy and KPI setting across the funnel
- Work across multiple fast paced projects in the region, whilst building relationships with multiple stakeholders
- Be the key POC for the Media agency (M1M), across all campaigns, projects, teams, and ad hoc matters
- Always be looking for new opportunities to maximize media efficiency and adapt to changing business dynamics
- Drive new agency initiatives such as media innovation, competitor insights and industry / vendor updates
- Support on troubleshooting, managing challenges and ad hoc projects

Partner Management
- Management of JBP partnerships including but not limited to: Meta, Google and DoubleVerify
- Proactively meet new partners, and look for opportunities to drive innovation
- Work with vendors to put together presentations to show case offerings to the wider business / teams
- Lean-in when there are issues with deliverables or service levels
- Support on sponsorship partnerships as and when needed
- Work hand in hand with Marriott’s legal team for any new contracts

Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values

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