Senior Director – Brands

Senior Director – Brands & Commercial Operations, APEC & Greater China (m/f/d)

We’re looking for an experienced and visionary Senior Director – Brands & Commercial Operations, APEC & Greater China - to drive the regional growth and commercial success of Design Hotels. This role is about shaping the long-term brand positioning, accelerating portfolio expansion, and unlocking new revenue streams – while strengthening our voice in one of the world’s most dynamic hospitality regions.

Objective

The Senior Director will lead the Brands & Commercial Operations agenda across APEC & Greater China, ensuring sustainable revenue growth and alignment with global strategic priorities. Acting as a trusted partner to Marriott Development and a key representative of Design Hotels, the role will build strong industry networks, inspire a cross-functional team, and secure Design Hotels’ position as a leading voice in hospitality.

Responsibilities

Strategic Leadership & Planning

• Develop and execute the regional brand and commercial strategy
• Identify and pursue new business opportunities to expand the member hotel portfolio
• Establish and manage strategic partnerships across the region
• Create and manage regional revenue and cost budgets
• Drive innovative campaigns and brand activations with member hotels
• Align the APEC & GC agenda with global priorities and event calendars
• Lead a cross-functional team across portfolio development, brand, sales, and support
• Inspire, coach, and develop future leaders within the region
• Foster a collaborative, high-performing, and brand-aligned team culture

Key Focus Areas

• Grow the hotel portfolio with brand-aligned, high-quality properties
• Lead regional sales operations and deliver excellence across all segments
• Represent Design Hotels at trade events, sales missions, and industry forums
• Strengthen relationships with existing member hotels and identify new opportunities
• Oversee execution of brand activations and regional PR initiatives

Revenue Generation & Cost Management

• Define strategies to grow incremental and commission-based revenue
• Optimize distribution strategies and channel mix to maximize bookings
• Deepen relationships with travel trade and corporate partners
• Manage budgets with disciplined financial oversight and cost efficiency
• Partner with global teams, member hotels, and external stakeholders on strategic initiatives
• Co-create innovative solutions to enhance hotel and customer experiences
• Ensure the region is fully integrated into the global Design Hotels community

Experience & Mindset

Required

• Bachelor’s degree in Business, Marketing, Hospitality, or related field
• 10+ years of leadership experience in commercial operations, brand strategy, or hospitality
• Proven track record in portfolio development, stakeholder engagement, and revenue growth
• Strong knowledge of APEC and Greater China markets
• Exceptional leadership, networking, and influencing skills
• Fluent in English; proficiency in Mandarin or another regional language is a plus

Preferred

• Master’s degree (MBA or equivalent)
• Experience in multinational hospitality organizations
• Strong network within travel, lifestyle, and hospitality
• Expertise in budget management, cost optimization, and financial forecasting

Skills

• Strategic and analytical mindset
• High-level negotiation and influencing skills
• Strong communication and presentation abilities
• Proven ability to inspire, lead, and develop diverse teams
• Entrepreneurial mindset and commercial acumen
• A pivotal role in shaping Design Hotels growth in APEC & Greater China
• Opportunity to work at the intersection of luxury hospitality, design, and culture
• Global exposure within the Marriott International portfolio
• Hybrid and flexible working options
• Travel and networking opportunities across APEC & Greater China
• Exclusive benefits at Design Hotels member properties and Marriott Explore rates

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