Senior Director – Brands

Senior Director – Brands & Commercial Operations, APEC & Greater China (m/f/d) We’re looking for an experienced and visionary Senior Director – Brands & Commercial Operations, APEC & Greater China - to drive the regional growth and commercial success of Design Hotels. This role is about shaping the long-term brand positioning, accelerating portfolio expansion, and unlocking new revenue streams – while strengthening our voice in one of the world’s most dynamic hospitality regions. Objective The Senior Director will lead the Brands & Commercial Operations agenda across APEC & Greater China, ensuring sustainable revenue growth and alignment with global strategic priorities. Acting as a trusted partner to Marriott Development and a key representative of Design Hotels, the role will build strong industry networks, inspire a cross-functional team, and secure Design Hotels’ position as a leading voice in hospitality. Responsibilities Strategic Leadership & Planning Develop and execute the regional brand and commercial strategy Identify and pursue new business opportunities to expand the member hotel portfolio Establish and manage strategic partnerships across the region Create and manage regional revenue and cost budgets Drive innovative campaigns and brand activations with member hotels Align the APEC & GC agenda with global priorities and event calendars Lead a cross-functional team across portfolio development, brand, sales, and support Inspire, coach, and develop future leaders within the region Foster a collaborative, high-performing, and brand-aligned team culture Key Focus Areas Grow the hotel portfolio with brand-aligned, high-quality properties Lead regional sales operations and deliver excellence across all segments Represent Design Hotels at trade events, sales missions, and industry forums Strengthen relationships with existing member hotels and identify new opportunities Oversee execution of brand activations and regional PR initiatives Revenue Generation & Cost Management Define strategies to grow incremental and commission-based revenue Optimize distribution strategies and channel mix to maximize bookings Deepen relationships with travel trade and corporate partners Manage budgets with disciplined financial oversight and cost efficiency Partner with global teams, member hotels, and external stakeholders on strategic initiatives Co-create innovative solutions to enhance hotel and customer experiences Ensure the region is fully integrated into the global Design Hotels community Experience & Mindset Required Bachelor’s degree in Business, Marketing, Hospitality, or related field 10+ years of leadership experience in commercial operations, brand strategy, or hospitality Proven track record in portfolio development, stakeholder engagement, and revenue growth Strong knowledge of APEC and Greater China markets Exceptional leadership, networking, and influencing skills Fluent in English; proficiency in Mandarin or another regional language is a plus Preferred Master’s degree (MBA or equivalent) Experience in multinational hospitality organizations Strong network within travel, lifestyle, and hospitality Expertise in budget management, cost optimization, and financial forecasting Skills Strategic and analytical mindset High-level negotiation and influencing skills Strong communication and presentation abilities Proven ability to inspire, lead, and develop diverse teams Entrepreneurial mindset and commercial acumen A pivotal role in shaping Design Hotels growth in APEC & Greater China Opportunity to work at the intersection of luxury hospitality, design, and culture Global exposure within the Marriott International portfolio Hybrid and flexible working options Travel and networking opportunities across APEC & Greater China Exclusive benefits at Design Hotels member properties and Marriott Explore rates Please send your application without a picture. Privacy Preference Center Manage Consent Preferences Always Active #J-18808-Ljbffr