Manager, Product Marketing

3 days ago

Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary

This role is responsible for planning and implementation of action plans for Refrigerator business to ensure achievement of business goals.

Role and Responsibilities
- Establish overall business strategy for Refrigerator product category
- Positive contribution towards the achievement of key business KPIs: Market share for key segments (Refrigerator), sales revenue and profit target
- Handle product roadmaps and lifecycle, pricing and island-wide promotion
- Manage 3 month sales / P&L forecasting, expenses plan and promoter incentives
- Responsible for ensuring detailed P&L management for all promotion requests
- Allocation of marketing expenses, sales allowance to cross functional teams according to business needs
- Analyze competitive landscape and conducting regular competitor product benchmarking to increase market leadership
- Planning with various functional teams (Sales / Marcom / Retail) to ensure on-time and smooth execution of campaigns
- Collaborating with online team to build campaigns to achieve online sales target
- Work closely with Key Account Managers on customized promotion and demand planning for individual retailers
- Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory
- Product launch planning and execution (trade and media partners)
- Confidently deliver product presentations to media and trade partners
- Application of product certification (Energy labelling, Short Range Device, Safety Mark)
- Contact point in the department for any service related matters involving Refrigerator and providing appropriate advice
- Any other Ad Hoc duties and reporting

Skills and Qualifications
- Minimum Bachelor's degree, preferably in Business Management / Marketing
- Has 5 to 10 years of experience in marketing/product management/business
- Experience in sales role is not mandatory, but will be good to have
- Commercial savviness and acumen
- Good business planning, project management and execution skills
- Good communication, presentation and interpersonal skills

Functional Competencies:

- Has experience handling P&L and is sensitive with numbers
- Strategic & analytical
- Possesses critical thinking skills
- Strong business acumen
- Ability to perform tasks from planning to execution
- Able to multi-task
- Proficient in Excel & Powerpoint
- Strong communicator and has good presentation skills
- Optimistic, innovative and driven individual who is not afraid of challenging beyond norms
- A team player and able to collaborate effectively across functions
- Motivated self-starter who is able to work with mínimal supervision
- Confident and able to make decisions
- Good at problem-solving

Li-Midsenior

Li-SEAO

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