Regional Marketing Manager

Company Description

WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?

If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS We are now looking for a** Regional Marketing Manager** to join our Singapore team as a maternity cover for one year in Singapore.

About COS: Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

**Job Description**:
As the Regional Marketing Manager, you will play a key role in leading all day-to-day activities to drive brand awareness, traffic, customer acquisition and loyalty, in line with the Global & Regional goals. You will drive Regional COS initiatives in order to grow the brand community across all digital and physical channels.
- Global marketing localization & implementation by building customer communications and activations to drive footfall and convert customers
- Work together with the Regional PR & Marketing Team to set goals and contribute to an efficient workflow
- Support and develop the annual PR & Marketing strategy in line with business goals and secure the implementation
- Regional yearly budget planning & management to monitor resources and optimise results
- Project management from beginning to end with budget responsibility
- Create and oversee the customer centric marketing strategy across our APAC stores
- Define seasonal launch strategy for the region in collaboration with Area Teams and Ecommerce teams, developing a reasoned marketing strategy that is targeted to local markets and based on their business needs
- Collaborate with the APAC regional team to define the marketing strategy for local markets
- Support in the execution of 360 Brand campaigns and key selling moments in the commercial plan to drive brand awareness, new customer acquisition, and traffic
- Monitor and analyse activities while taking the learnings to secure the business needs for the future
- APAC Regional activation planning & execution
- Ecommerce marketing support & channel alignment

**Qualifications**:
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are **open-minded** and **curious**, we dare to be **different**, we believe in **constant improvement** and we **empower and trust** you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

- Previous experience in similar role in fashion retail
- Plan & deploy deliverables with clear regional priorities timeline in mind
- Sensitive to budget & resources at all times to maximise outcome
- Strong analytical skills with exceptional attention to detail are crucial
- Great ability to work with others is a must
- Maintain curiosity & sensitivity to local market climates and key consumer trends, especially in fashion
- Excellent written and verbal skills to communicate with international teams
- Fluency in English and Mandarin, any additional Asian languages will be a bonus

Additional Information

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide.

At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.

When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including.
- H&M Group staff discount
- Flexible work arrangements
- Wellbeing program
- Medical and accident insurance coverage
- Dental coverage

We are looking forward to hearing from you