Brand Management

9 hours ago

Punggol, Singapore GIIS SINGAPORE Full time

**JOB DESCRIPTION**

**I. JOB DETAILS**

**Job Title**

Brand Management Lead

**Location**

Singapore / Malaysia / Philippines

**Department**

Marketing

**II. JOB PURPOSE**

The role holder is responsible for developing and implementing strategies to enhance the visibility, and market positioning of all GSF schools.

**III. KEY RESPONSIBILITIES**

**Functional**
- Develop and execute comprehensive brand strategies to strengthen GSF brand awareness
- Conduct market research to identify trends, competitor activities, and opportunities for brand growth.
- Collaborate with internal stakeholders to define brand objectives, messaging, and positioning strategies.
- Monitoring industry trends, best practices, and emerging technologies in branding and marketing area.
- Oversee the brand's online presence, including website management, social media channels, and digital advertising campaigns.
- Monitor and analyze brand performance metrics, including reach, engagement, and sentiment, and use insights to optimize marketing strategies.
- Cultivate relationships with key stakeholders and industry partners, to promote brand advocacy and loyalty.
- Coordinate brand-related events, sponsorships, and promotional activities to enhance brand visibility and engagement.
- Ensure brand consistency across all touchpoints and communication channels, including messaging, visuals, and tone of voice.
- Stays abreast of best practices in the industry and competitors’ activities.

**IV. JOB REQUIREMENTS**

**Minimum Qualifications & Experience**
- Graduate /Post Graduate with Atleast 8 years of experience in Marketing, Communications, Business Administration, or related field.
- Strong understanding of marketing principles, branding strategies, and consumer behaviour
- Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.

**Benefits**
- 21 Paid annual Leaves
- 5 Emergency leaves
- Employee discount - tuition & transport fee for kids studying with GIIS or any of its entities ( basis school policy)
- Insurance
- 14 Medical leave
- Hospitalisation

**Salary**: $4,500.00 - $6,000.00 per month

**Benefits**:

- Employee discount
- Health insurance

**Experience**:

- Marketing and Brand Management: 8 years (required)

Work Location: In person

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