Assistant Director

1 day ago

Singapore Ministry of Communications and Information Full time

**What the role is**

**What you will be working on**
- Your responsibilities will include: 1. Oversee the execution of MCI’s digital communications strategy for whole-of-government content on gov.sg platforms, including: - Lead a team in the development and execution of an online strategy to enhance the Gov.sg social media and direct messaging platforms - Recommend creative approaches and content formats to communicate key messages - Supervise the management and governance of Gov.sg website to ensure projects are well-documented and meet deadlines - Engage internal and external stakeholders on policy and digital solutions to optimise functionalities of gov.sg social media and direct messaging platforms - Guide team to evaluate effectiveness of campaigns and contents based on key indicators and provide recommendations to improve content strategy - Monitor budget utilisation and ensure proper accounting of resources and adherence of procurement processes 2. Oversee the execution of daily operations and policy/programme improvements related to the Digital Display Panels (DDPs) - Develop and manage the overall strategy, curation and scheduling of advertisements on government initiatives on the DDPs, in accordance with the prevailing content guidelines - Oversee the execution of tech innovation projects to enhance DDPs’ utility and interactivity, and to streamline work processes - Manage and strengthen partnerships with WOG and external stakeholders to execute content optimization opportunities - Engage partners to leverage data to evaluate the effectiveness of DDP and develop recommendations for improvements - Manage budget and media buys to optimize to purchase airtime on DDPs

**What we are looking for**
- At least 4 years of relevant experience in digital communications and marketing, with experience in managing out-of-home advertising platforms an advantage - At least 2 years of relevant experience in managing project teams for the abovementioned responsibilities - Apt knowledge and understanding of digital and social media channels, latest digital technologies and trends - Possess good conceptualisation and strategic thinking ability, to translate operational developments into coherent content strategy and policies. - Possess strong interpersonal skills to identify and manage issues that may straddle across multiple interests and stakeholders. - Organised, meticulous, able to multi-task and adapt to a dynamic environment.

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