Regional Digital Manager, Biddable

We are seeking a Biddable Manager who thrives in a hands-on, single contributor role to collaborate with local clients as part of the central digital team (regional team). This role is critical in planning, executing, and landing digital campaigns in-market, ensuring they align with both regional strategies and local market needs.

As a key driver of success, the Biddable Manager will take end-to-end ownership of digital deployment—from conceptualization and planning to activation, monitoring, and optimization—while deriving insights from executed campaigns and delivering actionable reporting. This is a pivotal role that requires close collaboration with local market teams and offshore implementation partners to ensure seamless execution and measurable impact.

The role reports to the Cluster Leads and works closely with cross-functional teams, including strategists, planners, data analysts, activation specialists, and creative teams. While this position does not have direct reports, it demands strong leadership in managing discussions with clients and stakeholders on digital strategies

Key Responsibilities

Execution-Focused Strategy & Planning

• Take direct ownership of biddable media strategies (e.g., Programmatic [Video, Display, etc.], Paid Social [TikTok, Meta, etc.], and SEM) aligned with overall marketing and business goals.
• Translate brand growth plans and advertising briefs into actionable media plans by supporting the Cluster Lead in developing localized digital strategies.
• Ensure all plans are actionable and executable at the local market level, adhering to best practices, guidelines, and sufficiency standards.
• Collaborate with internal stakeholders (e.g., Local Market Planning teams, Creative, Analytics, Activation, and Implementation teams) to ensure integrated campaign planning and seamless execution in-market.
• Actively participate in discussions with local market teams to understand their unique challenges and adapt strategies accordingly.

End-to-End Campaign Management & Optimization

• Oversee the end-to-end execution of biddable media campaigns, including setup, activation, tracking, and optimization, across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok, DV360, The Trade Desk, LinkedIn, and others.
• Work closely with the activation team to monitor campaign performance and ensure alignment with the media plan.
• Troubleshoot any issues during campaign implementation and provide guidance to local market teams to ensure smooth deployment.
• Ensure best practices are applied for campaign setup, targeting, bidding strategies, ad copy, creative testing, and landing page optimization.

Stakeholder Collaboration & Accountability

• Serve as the primary point of contact for local market teams, ensuring alignment between regional strategies and local execution.
• Build strong relationships with local stakeholders to foster collaboration and ensure buy-in for digital initiatives.
• Maintain a high level of accountability for campaign success, taking ownership of results and proactively addressing challenges.

Reporting, Analysis, and Insights

• Analyze performance data from biddable media campaigns and implement optimization strategies to drive continuous improvement.
• Utilize reporting and analytics tools (e.g., Google Analytics, platform dashboards) to track, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Prepare and present regular performance reports to stakeholders, highlighting key insights, achievements, and areas for improvement.
• Conduct A/B testing and other experimentation to evaluate creative, targeting, bidding strategies, and landing page effectiveness, using findings to enhance future campaigns.
• Collaborate with local market teams to interpret performance data and provide tailored recommendations that align with regional and local objectives.

Innovation & Industry Knowledge

• Stay informed about the latest trends, technologies, and best practices in the digital advertising landscape, particularly within biddable media.
• Evaluate and recommend new platforms, tools, and strategies to enhance campaign performance, efficiency, and scalability.
• Act as a subject matter expert for biddable media within the organization, providing guidance and thought leadership to internal teams and stakeholders.
• Share knowledge and updates on emerging industry developments with local market teams to foster innovation and maintain competitive advantage.
• Proactively identify opportunities to test new formats, channels, or technologies that could improve campaign outcomes or unlock new growth opportunities.