Brand Operations Specialist

We are looking for a Brand Operations Specialist to be the linchpin between brand strategy and execution. Reporting to our [e.g., CMO, Head of Marketing, or Brand Director], you will be responsible for standardizing brand processes, managing brand assets, facilitating cross-functional alignment, and ensuring that our brand identity is impeccably represented across all internal and external touchpoints. This role is crucial for scaling our brand efforts effectively in a fast-paced and evolving global cryptocurrency market.

What You'll Do:

• Brand Governance & Standardization:

• Develop, implement, and enforce brand guidelines, standards, and best practices across all departments and external partners globally.

• Create and manage a centralized digital asset management (DAM) system for all brand assets (logos, imagery, templates, tone of voice guides, legal disclaimers).
• Conduct regular brand audits to ensure consistent application of brand guidelines across marketing collateral, product interfaces, social media, communications, and partnerships.

• Workflow & Process Optimization:

• Streamline operational workflows for content creation, campaign deployment, asset approval, and vendor management related to branding initiatives.

• Identify bottlenecks and inefficiencies in brand-related processes and implement solutions to improve speed, quality, and compliance.
• Develop and maintain a clear brand operations playbook for internal teams and external agencies.

• Cross-Functional Collaboration & Training:

• Act as the primary point of contact for brand operations, collaborating closely with Marketing (Content, Social, Performance, Public Relations, Product Marketing), Product, Legal, Compliance, Sales, and Customer Support teams.

• Educate and train internal teams and external partners on brand guidelines, asset usage, and messaging protocols.
• Facilitate communication and ensure alignment on brand-related initiatives across all departments.

• Vendor & Agency Management:

• Oversee the operational aspects of relationships with external agencies and vendors (e.g., creative agencies, Public Relations firms, media buyers) to ensure brand consistency and efficient delivery.

• Manage contracts, invoicing, and performance tracking for brand-related external services.

• Brand Asset Management:

• Ensure all brand assets are up-to-date, organized, accessible, and properly version-controlled.

• Manage requests for brand assets from internal and external stakeholders, ensuring proper usage and adherence to guidelines.

• Compliance & Legal Oversight:

• Work closely with Legal and Compliance teams to ensure all brand communications and materials are compliant with relevant regulations in various operating jurisdictions.

• Implement review and approval processes for high-stakes brand collateral.

• Reporting & Analytics (Operational):

• Track and report on operational KPIs for brand consistency, asset utilization, process efficiency, and project completion rates.

• Provide data-driven insights to optimize brand operations and resource allocation.

What You'll Bring:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of experience in brand management, marketing operations, or project management roles, with at least 2 years in a Brand Operations-specific capacity within a fast-paced, regulated industry, preferably FinTech or Cryptocurrency.
• Proven experience in developing and implementing brand guidelines and managing Digital Asset Management (DAM) systems.
• Strong understanding of brand architecture, identity, and messaging principles.
• Exceptional organizational skills, meticulous attention to detail, and a process-oriented mindset.
• Demonstrated ability to optimize workflows and drive operational efficiencies.
• Excellent communication, interpersonal, and stakeholder management skills, with the ability to influence and build consensus across diverse teams.
• Experience working with legal and compliance teams to ensure regulatory adherence in marketing and brand communications.
• Proficiency with project management tools (e.g., Asana, Jira, Trello) and marketing automation platforms.
• Ability to thrive in a dynamic, rapidly evolving, and often ambiguous environment.
• A strong passion for and understanding of the cryptocurrency industry and blockchain technology.

Bonus Points If You Have:

• Experience working with global or multi-regional teams.
• Familiarity with brand tracking software or brand measurement tools.
• Experience in vendor onboarding and contract management.
• A background in design operations or content operations.