Senior Executive/Manager, Marketing

3 days ago

East Region, Singapore Alchemist Works Pte. Ltd. Full time $90,000 - $120,000 per year

As a Senior Executive/Manager, Marketing at Alchemist, you'll be responsible for strengthening our brand presence and driving both customer acquisition and retention across multiple channels. This role requires someone who is commercially-minded, analytical, and capable of shaping marketing strategies that are creative yet data-backed. You'll work closely with leadership and our creative/content teams, contributing insights, campaigns, and activations that build Alchemist's presence in Singapore and overseas.

What You'll Do

Marketing Strategy & Analysis

  • Audit current brand presence and campaigns, propose data-backed strategies
  • Monitor performance metrics (Google Analytics, Shopify, CRM dashboards) and generate actionable insights
  • Conduct market analysis and track competitive trends

Customer Growth & Engagement

  • Plan and execute marketing campaigns to grow both online and offline sales
  • Optimize customer journey and retention through CRM segmentation, loyalty, and subscription flows
  • Collaborate with operations and product teams to align marketing with new product launches

Digital Marketing

  • Manage SEO and SEM initiatives to improve discoverability
  • Plan and optimize paid performance ads across Meta, Google, and other platforms
  • Report on campaign ROI and suggest continuous improvements

Public Relations & Communications

  • Support press and media outreach, draft communication materials when required
  • Coordinate external announcements, launches, and event communications

Influencer & Partnerships

  • Identify, engage, and manage influencer collaborations and brand partnerships
  • Track performance of partnership activities

Campaign Leadership

  • Lead cross-channel campaigns from planning through execution
  • Coordinate internal creative and content resources for timely delivery

What We're Looking For

  • 3–5 years' marketing experience (F&B, lifestyle, retail, or e-commerce sectors preferred)
  • Strong analytical skills with proven ability to interpret data and translate into strategy
  • Hands-on experience with Google Analytics, CRM/email platforms, SEO/SEM, and paid ads
  • Exposure to public relations, partnerships, and campaign management is a strong plus
  • Strong communication skills and collaborative mindset

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