NPD Planning Lead

7 days ago

Central Region, Singapore EHP Holdings Full time $80,000 - $120,000 per year

NPD Planning Lead & Project Manager — APAC | EHPlabs

EHPlabs is on the hunt for a NPD Planning Lead & Project Manager to lead our global innovation pipeline across sports supplements and functional health products. This role is based in our Singapore office and will work closely with our Founder & CEO and cross-functional global teams to drive innovation from concept through to launch.

We're looking for someone with a genuine passion for health, fitness, and gym supplements, and a deep understanding of trending ingredients and product formats that resonate with today's performance-driven consumers.

About EHPlabs:

We're a global leader in health and wellness, known for iconic, best-selling products like OxyShred. With a digital-first model, cult-like community, and explosive growth across APAC, North America, and UK, EHPlabs is shaping the future of functional nutrition and performance supplements.

What you'll do:

  • Own and drive our global new product development (NPD) roadmap
  • Lead end-to-end innovation projects: concepting, formulation, testing, regulatory, commercialisation and go-to-market
  • Collaborate cross-functionally with keys sales channel leaders, supply chain, quality, brand, e-commerce, marketing, regulatory and finance teams
  • Stay ahead of global trends in supplements, functional beverage and snacks, and health & wellness — and translate insights into commercially viable products
  • Ensure all new products are compliant, scientifically backed, and aligned with brand strategy
  • Manage timelines, critical paths, budgets and documentation with precision and accountability

What we're looking for:

  • 3+ years of experience in product development within supplements, FMCG or functional health
  • Strong understanding of effective, trending ingredients and formulations that deliver real benefits
  • Demonstrated project management expertise – organised, timeline-focused, and solutions-oriented
  • Not essential, but experience with international regulatory frameworks (TGA, FDA, HSA, etc.) is a bonus
  • Strong cross-functional management and communication skills
  • Degree in Nutrition, Food Science, Chemistry or a related field
  • Highly detail-oriented, strategic thinker with a bias for execution
  • Passion for fitness, gym culture and improving lives through better health

Why join us?

  • Help shape the future of an industry leading, global fitness and wellness brand
  • Fast-paced, high-performance culture with innovation at its core
  • Work alongside a passionate team and loyal global customer base
  • Competitive salary + benefits

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