Social Media Marketing

Midea APAC is seeking a resourceful and creative Social Media Marketing & Admin Executive to support our regional marketing team across APAC. This role is ideal for someone who thrives in content creation, digital campaign planning, and media buying, who can collaborate across multiple markets to elevate brand visibility in the home appliances industry.

About Midea

Founded in 1968, Midea Group is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. Midea's exceptional manufacturing volume and quality standards, coupled with a diverse product range, offer consumers an appealing portfolio of products that can help you make yourself at home.

Official Work Hours: Monday to Friday, 9am-6pm

Office Location: 158 Cecil Street

Responsibilities:

Social Media Content Strategy & Development

• Plan and develop engaging digital content (copy, visuals, videos) tailored for regional campaigns, working closely with local markets.
• Localize global brand assets for regional use, ensuring cultural relevance while maintaining brand consistency.
• Research social trends across APAC to propose creative formats for platforms like TikTok, Instagram, and Facebook.
• Support the creation of content toolkits and best practice guidelines for country teams.

Video & Visual Production

• Conceptualize and produce short-form video content and product feature highlights using tools like CapCut, Canva, Figma, etc.
• Collaborate with agencies or internal creatives to deliver high-quality visuals for social and digital campaigns.
• Assist in visual storytelling for brand moments, launches, and seasonal campaigns.

Regional Campaign & Media Coordination

• Support the roll-out of integrated marketing campaigns across APAC markets in coordination with regional brand, product, and Public Relations teams.
• Liaise with media agencies on campaign briefs, asset delivery, targeting strategies, and post-campaign analysis.
• Ensure timely dissemination of creative assets and campaign toolkits to local teams, maintaining brand alignment across markets.
• Monitor campaign and content performance, gather insights from local markets, and provide recommendations for continuous improvement.
• Assist in optimizing media investments across digital platforms (social, display, video) based on performance data and regional feedback.
• Track digital media budgets and support reporting to ensure efficient use of spend.

Reporting & Admin Support

• Assist in compiling campaign performance reports and gathering insights from regional dashboards.
• Support administrative tasks including updating calendars, tracking creative asset usage, and maintaining campaign documentation.
• Coordinate with vendors and internal teams for invoice processing and campaign timelines.

Qualifications:

Experience & Background &

• 1 to 2 years of experience, familiar with digital media buying processes and campaign execution.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, CapCut or similar tools.
• Knowledge of Google Analytics and Google Tag Manager.
• Passionate about content creation, digital storytelling, and consumer engagement trends.
• Highly organized and able to manage multiple projects across different time zones.

Degree and Language &

• Diploma or Degree in Marketing, Communications, Digital Media, or related field.
• Proficient in English. Chinese proficiency is also required for effective communication with Chinese-speaking counterparts based in our global HQ in China.
• Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications.

Personal Traits

• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.