Marketing Operations Specialist

About ST Engineering:

ST Engineering is a global technology, defense, and engineering group committed to delivering innovative solutions that impact industries, cities, and communities. We are seeking a Marketing Operations Specialist to lead and optimize our marketing engine, ensuring data-driven decision-making, operational excellence, and measurable business outcomes.

Role Overview:

As a Marketing Operations Specialist, you will be responsible for optimizing marketing processes, automation, and performance tracking to enhance efficiency, effectiveness, and scalability.

You will drive data-driven marketing strategies, manage marketing automation, and oversee performance analytics to ensure seamless execution of integrated campaigns. Your expertise will play a key role in shaping demand generation, improving conversion rates, and maximizing return on marketing investment (ROMI).

Responsibilities:

1.     Data-Driven Marketing & Performance Analytics

·       Establish and optimize a data-driven marketing framework to guide strategic decision-making.

·       Analyze Salesforce campaign and funnel performance metrics to identify opportunities for improvement.

·       Develop and manage marketing dashboards, ensuring visibility into key performance indicators (KPIs).

·       Provide insights to enhance audience targeting, segmentation, and engagement strategies.

2. Business Alignment & Marketing Cadence

• Develop a structured marketing cadence aligned with business objectives.
• Facilitate cross-functional collaboration between marketing, sales, and business units to ensure alignment.

·       Drive regular business reviews to evaluate marketing effectiveness and support revenue goals.

·       Train marketing teams on running reports and executing tasks within marketing automation programs.

·       Deploy and train regional teams on new tools and processes introduced by the global marketing team.

3. Pipeline Health & Demand Waterfall Management

• Monitor the health of the marketing and sales pipeline, ensuring optimal funnel performance.
• Define and refine demand waterfall metrics (MQLs, SQLs, SALs) in collaboration with sales.
• Identify bottlenecks in the conversion funnel and implement corrective strategies.

4. Return on Marketing Investment (ROMI) & Conversion Optimization

• Track and analyze marketing ROI, ensuring accountability for marketing spend.
• Implement best practices for optimizing lead conversion and customer acquisition costs.
• Leverage A/B testing, predictive analytics, and attribution modeling to enhance performance.

6. Email Automation & Nurture Programs

• Track and analyze automated email nurture workflows to improve engagement and conversions.
• Optimize email marketing strategies for lead nurturing, retention, and upsell opportunities.
• Ensure compliance with data privacy regulations and best practices in email marketing.

Qualifications:

• Bachelor degree in Marketing, Business, Analytics, or a related field.
• 7+ years of experience in marketing operations, demand generation, or digital marketing.
• Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.
• Experience in developing and optimizing marketing cadences, pipelines, and demand waterfalls.
• Proficiency in Salesforce CRM system and Salesforce Marketing Account Engagement marketing automation platform.
• Excellent stakeholder management and ability to align marketing strategies with business goals.
• Strong leadership and team management skills with a focus on operational excellence.

Why Join Us?

At ST Engineering, you will be at the forefront of shaping innovative marketing strategies that drive real business impact. You will work alongside a dynamic team in a fast-paced, collaborative environment where your expertise in marketing operations will directly influence growth and efficiency. If you are passionate about data-driven marketing, pipeline health, and campaign optimization, we invite you to apply and make a difference with us.