F&B Sales Manager
4 days ago
Join us as a F&B Sales Manager in Hotel Indigo Singapore Katong and Holiday Inn Express Singapore Katong. We are looking for an individual to develop and execute Food & Beverage (F&B) sales strategies to achieve revenue targets across all F&B outlets, (Baba Chews Restaurent, Rooftop 88 and Bar on 7) drive private events, third-party collaborations, and promotional initiatives to maximise visibility, optimise revenue streams, and enhance brand positioning.
Duties & Responsibilities
- Develop and execute F&B sales strategies to achieve revenue targets across all outlets
- Drive private events and third-party collaborations to enhance visibility and generate incremental revenue
- Develop strategies to secure and maintain preferred hotel status for global accounts, optimising revenue contribution across all Singapore hotels
- mplement sales action plans for assigned markets and account portfolios
- Identify and convert F&B group bookings and private event leads by negotiating attractive yet profitable packages to meet sales targets
- Prepare regular sales reports, forecasts, and market analyses to identify trends and growth opportunities
- Assist in the preparation of annual budgets and monitor performance against targets
- Monitor, analyse and report variations from the budget
- Make group pricing decisions upon consultation with F&B Operation Manager, Director/Assistant Director of Sales and Director of Sales & Marketing
- Work closely with Director of Sales & Marketing, Director/Assistant Director of Sales to ensure team productivity and alignment on sales strategies, and effective execution of F&B in initiatives
- Work closely with Marketing team on promotional campaigns, seasonal menus, and special events
- Represent the hotel at networking events, industry tradeshows, and client meetings to build relationships and secure business
- Maintain a comprehensive, current and guest focused set of departmental standards and procedures and oversees their implementation
- Coach junior colleagues by providing constructive feedback to enhance performance
- Regularly communicate with colleagues and maintain good relations
- Coordinate with F&B operations to ensure seamless delivery of group dining and events.
- Represent the hotel at networking events, industry tradeshows, and client meetings to build relationships and secure business
- Meet with key clients, organisers, and partners to ensure satisfaction and repeat business.
- Establish and maintain updated client and mailing lists
- Manage and grow key accounts to maximise revenue contribution and monitor competitor activities and market trends to stay commercially competitive
- Produce monthly Sales reports and forecasts
- Plan and execute sales trips to major market areas
- Produce SMART plans for monthly review
- Oversee marketing material approvals (menus, collaterals) and ensure brand consistency across all platforms
- Work closely with Marketing to track and consolidate pricing, promotions, and campaign information across F&B platforms (website, third-party sites, internal systems)
- Assist in preparing sales briefs and ensure creative deliverables meet deadlines and standards
- Provide post-mortem summaries for events and campaigns with key metrics and performance insights
- Stay updated on emerging trends in digital marketing, social media, and F&B promotions to maintain competitiveness
- Manage key accounts
Requirements
- At least 4 years of related experience
- Possess good market knowledge
- Proven sales track record
- Strong interpersonal skills
- Strong understanding of F&B operations, sales strategies and marketing campaigns
- Team player and excellent written and spoken communication skills
- Positive attitude and self-motivated
- Ability to thrive in a fast and dynamic environment
- Flexible to respond to a range of different work situations
- Proficient in Microsoft Office
In return for your hard work, you can look forward to a highly competitive salary and benefits package, including
- Meal Allowance
- Birthday Off
- Medical Benefits
- Dental Benefits
- Insurance Coveraege
- 25-50% F&B Discount at restaurants within IHG Hotels
- Special Employee Rate at all IHG Hotels Worldwide
What's more, because your career will be as unique as you are, we'll give you all the tailored support you need to make a great start, be involved and grow.
And because the Hotel Indigo and Holiday Inn Express brand belongs to the IHG family of brands, you'll also benefit from all of the opportunities that come from being part of a successful, global hospitality company with over 6688 hotels in over 100 countries around the world.
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