Admissions Manager

Our Client

Our client, a renowned UK-based international education group establishing its new campus in Singapore,, is seeking an Admissions Manager to plays a pivotal role in driving student enrolment and delivering a seamless admissions experience. This role combines operational execution with relationship management, ensuring that families receive personalised guidance while the admissions function consistently achieves enrolment targets.

Key Responsibilities

1. Student Recruitment & Relationship Management

• Act as a primary point of contact for prospective families, delivering exceptional customer service that reflects the school's values.
• Build and maintain strong relationships with prospective parents, students, education consultants, relocation agents, and corporate partners.
• Conduct personalised campus tours that highlight academic programmes, co-curricular offerings, and facilities, tailoring presentations to each family's needs.
• Represent the school at education fairs, open houses, and information sessions locally and internationally.
• Communicate regularly with prospective families across multiple channels, ensuring timely follow-up and a professional, empathetic tone.

2. Admissions Process Management

• Manage the full admissions cycle from enquiry to enrolment, ensuring a smooth and professional experience for all applicants.
• Review and process applications, ensuring documentation is complete and compliant with school and regulatory requirements.
• Coordinate and schedule admissions assessments, interviews, and meetings with academic leadership.
• Facilitate post-assessment consultations and guide families through next steps.
• Support the Head of Admissions in evaluating applicant profiles and recommendations.
• Ensure compliance with Singapore MOE regulations, EduTrust standards, and CPE requirements, including waiver processes where necessary.
• Manage waitlists and communications, issuing place offers as they become available.
• Support the re-enrolment process to maintain high retention rates.

3. Marketing, Outreach & Community Engagement

• Collaborate with the Marketing team to align admissions messaging and recruitment strategies with target demographics.
• Support the creation of admissions materials, presentations, and digital content.
• Contribute admissions-related updates to social media and digital channels.
• Organise and coordinate admissions events such as Open Houses, Discovery Days, and school taster sessions.
• Build, maintain, and grow partnerships with feeder schools, early years centres, relocation firms, education consultants, listing portals, and international recruitment agents.
• Develop and nurture professional networks through attendance at international and local education fairs, corporate HR engagements, and expatriate community events.

4. Family Retention & Re-enrolment Support

• Assist in managing the annual re-enrolment cycle, ensuring timely follow-up with families.
• Contact families who have not responded to re-enrollment communications via phone, email, and face-to-face meetings to understand their intentions
• Engage with families considering withdrawal, identifying concerns and presenting solutions where possible.
• Escalate high-priority or sensitive cases to the Head of Admissions promptly.
• Document reasons for attrition to inform future strategy, while maintaining positive relationships with departing families.
• Provide clear information on programme developments, facilities, or enhancements that may influence re-enrolment decisions.

5. Data Management & Reporting

• Maintain accurate and comprehensive admissions records in CRM and MIS systems.
• Track enquiries through the admissions funnel with detailed notes and progression updates.
• Track status of all re-enrollment follow-ups, including contact dates, family concerns, and outcomes
• Prepare regular reports on metrics such as conversion rates, nationality mix, and enrolment projections.
• Monitor competitor schools and market trends, providing insights to improve positioning.
• Ensure PDPA compliance in all data handling practices.

6. Administrative & Compliance Oversight

• Prepare and issue offer letters, enrolment contracts, and relevant documentation.
• Coordinate with Finance on application fee collection, enrolment deposits, and scholarship/bursary administration.
• Support international families with visa and Student Pass applications.
• Work collaboratively with Academic, Pastoral, and Learning Support teams to ensure appropriate student placement.
• Ensure all admissions materials maintain brand consistency and professional standards.

Requirements

• Bachelor's degree in Business, Marketing, Education, or a related field.
• 4–6 years of experience in admissions, sales, or customer service, preferably within the education sector.
• Proven track record of meeting or exceeding enrolment targets.
• Strong understanding of international curricula (IB, British, or American).
• Proficient in CRM and School MIS systems, with strong analytical and reporting skills.
• Excellent communication, interpersonal, and organisational abilities.
• Established network within Singapore's expatriate, corporate, or education communities.
• Experience engaging high-net-worth families and corporate partners.
• Culturally adaptable with the ability to work effectively in a multicultural environment
• Multilingual abilities (e.g., Mandarin, Japanese, Korean or others) considered an advantage due to the need to engage with diverse international families and corporate partners.
• Willingness to work evenings or weekends for events and to travel occasionally for recruitment fairs.

Application Process

Please submit your resume to Shirley Tan at quoting the role quoting Admissions Manager. Only shortlisted candidates will be contacted.

EA Licence Number: 19C9859

Registration Number: R