Customer Segment Marketing Manager

2 weeks ago

Singapore Persolkelly Full time $90,000 - $120,000 per year

Responsible for design, development and execution of go-to-market (GTM) marketing plans for specific industry verticals (e.g., Public Sector, Financial Services, Manufacturing, Communications, Media and Entertainment) or customer segments (e.g., enterprise, SMB, consumer, U.S. Hispanic and other multicultural markets).
- Key activities include assessment of customer insights and identification of target segments for company products, services or solutions offerings through close partnership with the sales force, relevant partners and customers.
- Identify and assist in the establishment of third-party relationships designed to provide offerings throughout products, services and solutions lifecycle to a specific segment or industry.
- Maintain industry or customer segment relationships and serve as internal customer segment or industry expert.
- Frequently contributes to the development of new ideas and methods.
- Works on complex problems/projects where analysis of situations or data requires an in-depth evaluation of multiple factors.
- Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives.
- Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
- May provide mentoring and guidance to lower level employees. Acts as an expert providing direction and guidance to process improvements and establishing policies.
- Frequently represents the organization to external customers/clients.
- BA or BS in Marketing or related field; MBA preferred.
- 7 years years marketing experience.
- Industry, sales and/or channel experience
***:
**PERSOLKELLY Singapore Pte Ltd - RCB No E - EA License No. 01C4394**
**R Teng Min Yee)

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