Segment Marketing Manager

Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

**Job Summary**

The Segment Marketing Manager creates and executes segment marketing plans & strategies, sales & marketing campaigns to grow volume, revenue, and profit within targeted segments. He/She is required to collaborate with other groups to ensure the right messages get to the consumer through all communications channels. This position identifies targeted markets, researches buying behaviors, and translates buying behaviors into value propositions for customers. He/She supervises others in the department.

This person will be reporting directly into APAC Healthcare Marketing Organization and collaborate strongly with UPS region marketing to ensure effective commercial programs roll out initiatives.

**Job Scope**
- Marketing Plans & Strategies Development_
- Develops annual sales and marketing programs to determine the most efficient way to present initiatives to customers (e.g., direct sales force, web, thought leadership programs, etc.)- Develops business case to establish baseline for opportunities and challenges to gaining market share
- Analyzes marketing research information to develop a value proposition that clearly articulates UPS's positioning against the competition.
- Conducts brainstorming sessions with internal and external groups within areas of UPS Healthcare’s strategic focus to identify new concepts or enhancements to UPS Healthcare products and/or programs.
- Manages the revenue growth and profitability of products and services within defined initiatives to ensure effectiveness of initiatives.
- Works with corporate teams to develop comprehensive marketing materials and collateral.
- Implements measurement plans to ensure effective tracking of program or product deployment (e.g., enrollment, activations, etc.).
- Reports planned versus actual segment performance and opportunities to monitor the effectiveness of marketing plans.
- Market Segmentations & Targeting_
- Conducts market research to understand the needs of customers and to define the scope of new offerings.
- Uses financial analyses of projected growth in targeted segments, products, or program groups to determine future target markets.
- Reviews segment sources (e.g., periodicals, financial reports, field reviews, etc.) to stay current on trends and issues that impact customers.
- Visits customers, talks to association contacts, and challenges team members, peers, and leaders to expand customer knowledge and stay apprised of current customer needs and issues.
- Conducts projected growth analyses of target markets to forecast financial success of initiatives and marketing efforts.
- Identifies and analyzes segment trends that will significantly impact UPS Healthcare and/or customers to develop projections of customer needs and potential solutions.
- Develops business case models of targeted markets to support development of new offerings within defined markets.
- Collaborates with customers and sales force to gain insight on competitive advantages and disadvantages to develop business cases for marketing to strategic industries and customer segments.
- Product Management_
- Analyzes and synthesizes market research to identify target markets based on size, opportunity, profit, and ability to win business.
- Conducts primary research to understand customer needs and identify opportunities to enhance the value proposition of UPS Healthcare.
- Analyzes competitors’ messages (e.g., advertising, trade show sponsorships, marketing campaigns, etc.) to understand their market position and make strategic recommendations for UPS offerings.
- Analyzes product share position by volume and revenue to determine the competitive position of UPS offerings in the marketplace.
- Identifies strategic implementation opportunities of key customer issues to develop alternatives in incentive plans, product repositioning and new approaches to the marketplace.
- Reviews annual situation assessment (i.e., SWOT [strengths, weaknesses, opportunities, and threats] analysis) to understand past performance of products and services.
- Analyzes product volume and revenue performance (e.g., monthly, bi-monthly, quarterly, annually, etc.) to report any variances to plan.
- Presents findings on key issues to stakeholders to gain departmental approvals for new products and services.
- For product launch, he/she needs to conduct meetings with internal stakeholders to explain benefits for new offerings, and how to position new programs and offerings in the marketplace
- Project Management_
- Manages project lifec