Creative Strategist, Youth Editorial Product

6 days ago

Queenstown, Singapore MediaCorp Pte Ltd. Full time $40,000 - $60,000 per year

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

DESIGNATION : Creative Strategist, Youth Editorial Product (weKaypoh)

RESPONSIBILITIES

Content Creation

  • Generate and bring big ideas to life with comfort in digital, social, mobile mediums by (i) generating story ideas based on news events and (ii) bring story ideas to life by creating videos
  • In charge of content production from start to end- ideating, producing, filming and editing
  • Ensure the quality and appropriateness of digital content by initiating, overseeing and driving creative content direction and ideas
  • Strike delicate balance with content that is entertaining yet newsy
  • Produce spreadable innovative and compelling content for a Gen Z centric digital platform targeting Gen Z audience
  • Monitor the conversations of the day and stay ahead of digital trends
  • Track and analyse video performance to uncover insights, develop and implement content strategies by reviewing audiences' needs
  • Ensure all content has a multi-platform approach to maximise the viewer experience
  • Run day-to-day and end-to-end content creation operations such as establishing content schedule and roadmap

Audience and Partner Engagement

  • Build brand following and awareness by developing creative content that appeal to the target audience as well as advertisers
  • Maintain online conversations with social media users
  • Build relationships with social media influencers, digital content creators, industry professionals, journalists and newsmakers

QUALIFICATIONS

  • Diploma/ Degree in any related discipline
  • Ability to create original videos blending news and entertainment
  • Strong interest in news and current affairs
  • Familiar with social media platforms and trends e.g. TikTok, YouTube Shorts, Instagram
  • Familiar with Gen Z (born after mid 1990s) lifestyle
  • Keen interest in the latest trends and a good news sense- able to keep up with trending/viral news
  • A broad and deep knowledge of digital content and social media trends
  • Good written and verbal communication skills
  • Ability to multi-task and work in a dynamic, fast- paced environment and under pressure
  • Ability to work independently and in a team
  • Creative with a questioning mind
  • An added advantage if you are proficient in filming with DSLR, professional video cameras, editing and graphics software
  • An added advantage if you are comfortable in front of the camera
  • An added advantage if you have a proven track record as a creative storyteller
  • An added advantage if you have a network of local newsmakers

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