Sales Lead, Singapore

About the Company:

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

About the Company

World is the real human network, aiming to accelerate every human in the age of AI. World is built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

This opportunity would be with Tools for Humanity.

About the Team

The Market Operations team oversees the launch strategy and deployment of Worldcoin across all markets. This group drives user adoption by managing partnerships, business development, and or distribution on the ground.

This role sits at the intersection of Sales and Go-to-Market execution in Singapore and collaborates closely with cross functional teams, to ensure global and local alignment and operational excellence.

About the Role

We are looking for an entrepreneurial, execution-focused Sales Lead to drive the growth of our commercial efforts in Singapore. This person will play a key role in two key go-to-market initiatives —Orbs for All (merchant-hosted Orb deployments) and World ID Rewards (merchant-sponsored offers and loyalty campaigns for verified users). The ideal candidate combines sales leadership, operational rigor, and a deep understanding of how to scale distributed networks.

You'll be directly responsible for hitting merchant acquisition targets, leading a lean sales team (initially contractor-based), and partnering cross-functionally with Product, Device, Logistics and the broader Market Ops org to implement at speed while ensuring compliance and consistency.

This is a foundational role in one of World's most strategic markets, and an opportunity to shape how Singapore experiences and adopts our protocol.

Key ResponsibilitiesSales Strategy & Execution

• Own the end-to-end sales funnel for both Orbs for All and World ID Rewards in Singapore, from merchant acquisition to activation.

• Build and execute local go-to-market strategies that align with broader Market Ops and Singapore specific milestones

• Leverage internal performance data and market insights to shape merchant targeting, incentive models, and campaign strategy.

• Prioritize merchant verticals (e.g. convenience, retail, cafés) and test offer structures that drive both user verifications and long-term retention.

Team Leadership

• Recruit, onboard, and manage a team of field-based, performance-driven sales contractors.

• Define training, targets, and incentive structures to motivate results across acquisition, activation, and quality benchmarks.

• Foster a culture of resilience, transparency, and accountability across the org.

Partner & Stakeholder Management

• Own key merchant relationships, especially anchor accounts and national chains.

• Collaborate closely with the Singapore Market Leader and Merchants to deliver on shared goals and ensure integrated execution across sales and Orb deployment.

• Serve as the commercial liaison with cross-functional teams—including Product, Device, Logistics, and the broader Market Ops—to localize processes and execution.

Operational Excellence

• Track and report on KPIs including Orb installations, active merchant count, reward redemptions, location performance, and cost per Orb deployed.

• Ensure compliance with local legal and policy standards for merchant onboarding and user rewards.

• Design and implement scalable systems for merchant support, asset deployment, and deal performance monitoring.

About You

• You have 7+ years of experience in sales, business development, or commercial operations—preferably in tech or high-growth environments.

• You've built and led high-performing sales teams, ideally including external contractors or field reps.

• You have experience scaling distributed partner or merchant networks with clear funnel accountability.

• You're data-driven and strategic. You regularly use performance data, feedback loops, and local insight to fine-tune execution, optimize funnels, and influence broader go-to-market strategy.

• You're scrappy. You thrive in fast-moving, ambiguous environments and know how to get things done across dotted-line orgs.

• You have strong cross-cultural competency and market fluency. You understand Singaporean business norms, user behavior, and merchant dynamics, and you can navigate global-local collaboration with ease.

• You are fluent in Mandarin and English.

• You are mission-aligned, with deep curiosity and belief in privacy-preserving identity and decentralized systems.

Nice to have

• Experience scaling a merchant network or channel partner ecosystem.

• Experience in Web3, rewards/loyalty platforms, or identity systems.

• Familiarity with Singaporean consumer behavior, offline retail, or regulatory environments.

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