
Regional Senior Brand Manager
1 week ago
- Job Description
Brand Strategy & Execution: Develop and implement brand strategies that align with regional and global objectives. Lead the creation of marketing plans to enhance brand awareness and market share.
Brand Building: Strengthen brand equity through targeted brand-building initiatives, ensuring brand positioning resonates with consumers and delivers sustainable growth
New Product Development (NPD): Lead the ideation, development, and launch of new products by collaborating with R&D, supply chain, and commercial teams, ensuring successful market entry and adoption
Budget Management: Manage regional marketing budgets effectively, ensuring optimal allocation of resources and delivering cost-effective marketing initiatives.
Commercial Growth & Business Impact: Partner with sales and category teams to drive business performance, enhance market penetration, and optimize pricing, promotions, and distribution strategies.
Requirements ;
- At least 8 years of experience in brand management, preferably in FMCG, retail, or consumer goods industries.
- Experience managing at least one direct report, providing mentorship, and fostering career development.
- Commercial mindset with an entrepreneurial approach to brand growth, identifying and executing new opportunities for revenue generation and market expansion.
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