Assistant/Marketing Manager

Novahealth TCM Clinic is a professional Traditional Chinese Medicine (TCM) clinic dedicated to holistic health and wellness. We provide high-quality treatments such as acupuncture, Tuina, EMMA, BIXEPS and herbal prescriptions, and preventive care. We are seeking a dynamic, strategic, and hands on Assistant/Marketing Manager to lead our brand growth and marketing initiatives—bridging healthcare expertise with innovative marketing to drive awareness, engagement, and patient satisfaction.

Key Responsibilities

Planning & Budgeting

• Sets objectives, direction and overall KPIs/budget for quarterly campaigns
• Formulates marketing strategies in accordance to goals and KPIs for each conversion channel
• Prepares annual budget presentation and quarterly KPI direction
• Overall project management
• Identifies core departments to support event and marketing campaigns and leads meetings with department heads. Align task requirements and timeline for deliverable. Provide recommendations and courses of action if necessary.
• Ensures the achievement of financial objectives by tracking the P&L and preparing annual budget; scheduling expenditures, analyzing variances and initiating corrective actions.
• Marketing for corporate workshops, to generate B2B leads.
• To strategy a Branding Strategy for long term Marketing Success.

Conceptualizing

• Develops campaign objectives, audiences, targets, promotion mechanics, timeline, advertisement channels
• Devises marketing strategies to drive acquisition and lead generation
• Defines and implements country specific digital and communications plan to drive traffic and conversions on website
• Formulates annual marketing plans and budget allocations to support business goals and brand growth
• Develops creative and marketing briefs to develop and execute deliverables for identified media platforms
• Briefs of the campaign to the relevant departments and individuals (eg. retail store, merchandising, etc)
• Content planning for all channels (i.e social media, adwords, email, website, POS collateral, partner's communications support)

Content Marketing

• Accountable or all content marketing to drive traffic, engagement, leads, that deliver sales and customer retention
• Channel management of digital content hubs and all supporting social channels including email newsletter distribution.
• Management of all creative resources including designers, writers, and other agency personnel

Digital and Social Media

• Manages end-end digital campaigns: SEM, social media, email marketing, retargeting
• Devise and execute acquisition strategies to drive website traffic and leads
• Monitors and analyzes key metrics and campaign performance to translate into strategies
• Optimizes each paid channel against number of leads
• To strategy of working with online influencers in the form of bloggers to build a brand ambassador network, promote new products, earn authentic mentions and get noticed by a variety of new consumers

Partnerships/Sponsorship

• Identifies potential partners/affiliates for long-term and tactical collaboration
• Develops strategic partnerships in accordance to goals
• Maintains a relationship with partners and renowned international influencers

Public relations and retail events management

• Executes events & handles all logistics
• Organize Public Relations activities to drive awareness and media engagement
• Drives traffic and revenue to store with strategic offline promotions and partnerships
• Maintains relationship with customers by organizing and developing specific customer- relations programs and acquiring new customer trends and analyzing their purchasing behavior

• Develops events to create an experiential customer journey with the brand

• Identifies customer journey from offline to online and develop an omni-channel marketing strategy

Ad-hoc

• Works with teams to ensure backend system can support marketing plans. Identify short-term and long-range issues and working with team to resolve these issues to support the execution of marketing plans
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develops weekly reports for campaigns
• Proposes new web functions to support marketing activities
• Provides recommendations to marketing plans to regional teams
• Identifies marketing issues by gathering feedback from team members and resolving issues
• Streamlines marketing processes for export markets

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or Healthcare Administration (TCM or Healthcare background is a plus).
• Proven experience (3–5 years) in healthcare marketing, brand management, or digital marketing.
• Strong understanding of TCM, wellness, or sports science industries is a plus.
• Excellent written and verbal communication skills in English and Mandarin (to liaise with Mandarin-speaking patients).
• Demonstrated ability to lead projects, manage budgets, and deliver measurable marketing outcomes.
• Proactive, analytical, and creative with strong organizational and multitasking skills.

What We Offer

• Staff discounts on TCM treatments and wellness packages.
• Training in TCM products and service knowledge.
• Friendly and professional working environment with career growth opportunities.