Senior Paid Ads Specialist

4 days ago

Downtown Tanjong Pagar, Singapore Clear Aligners Pte Ltd Full time $80,000 - $120,000 per year

About the Role

We're looking for a results-driven Senior Paid Ads Specialist to lead and optimize our digital advertising efforts across Meta (Facebook, Instagram) and Google platforms. You'll play a key role in driving performance marketing strategies, scaling campaigns, and delivering measurable ROI across multiple channels.

Scope & Responsibilities

  • Strategize, execute, and optimize paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms.
  • Manage full-funnel performance marketing efforts, including audience segmentation, retargeting, and conversion tracking.
  • Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Data Studio; generate actionable insights and reports.
  • Collaborate with creative, content, and product teams to develop compelling ad creatives and landing pages.
  • Plan and execute email marketing campaigns to support lead generation, nurturing, and retention goals.
  • Monitor email performance metrics (open rate, CTR, conversions) and continuously A/B test subject lines, content, and send times.
  • Stay current with platform updates, ad policies, and emerging trends in digital advertising and CRM.
  • Manage advertising budgets and pacing to ensure cost-efficiency and performance targets are met.
  • Present campaign results and strategic recommendations to internal stakeholders and leadership.
  • Support other Regional marketing projects as assigned by the line manager.

Requirements

  • Minimum years of hands-on experience in paid media campaign management.
  • Proven expertise in Meta Ads Manager and Google Ads.
  • Strong analytical skills with proficiency in Google Analytics, Data Studio, or similar tools.
  • Experience with performance marketing in lead generation, or B2C sectors.
  • Ability to work independently and manage multiple campaigns simultaneously.
  • Excellent communication and stakeholder management skills.
  • Fluent in both spoken and written English and Mandarin (to support bilingual campaigns and cross-market collaboration).

Bonus Points

  • Experience with TikTok Ads, XHS Ads, LinkedIn Ads, or programmatic platforms.
  • Familiarity with CRM tools and marketing automation platforms.
  • Google Ads and Meta Blueprint certifications.

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