Director, Experience Development

Sentosa Development Corporation

Permanent

Closing on 31 Oct 2025

What the role is

Lead the Experience Department to ideate, develop and implement experience concepts that will enhance Sentosa's attractiveness as a destination, so as to drive business outcomes (eg TIV and TIGR) and build affinity with visitors.

What you will be working on

• Champion use of experiential, thematic and integrative strategies to effectively deliver a One Sentosa Experience by working with internal and external stakeholders.

• Lead team to steer the Sentosa portfolio strategy. Ideate, develop and implement experiential concepts and work with senior management to develop the experience strategy that will enhance Sentosa's attractiveness as a destination, so as to drive business outcomes (eg visitorship and spends) and build affinity with visitors. This include precincts development work (e.g. Imbiah, Sensory Scape and Palawan) and ad hoc projects to activate existing assets/ offerings eg. Fort Siloso

• Active involvement in the development of the Sentosa-Brani Masterplan, particularly in areas relating to experiences and concept developments. This includes related market research projects and feasibility studies.

• Key co-lead officer in the Brani experience concept envisioning exercise together with ALP. This include related initiatives eg. supporting the Industry Advisory Panel and Multi-agencies Work Group

• Work with both internal and external stakeholders to champion and sustain the library of Sentosa signature tours (SentoSights), as well as Learning Journey programmes for organized groups (eg. Schools).

• Support the team leader and unit head to execute strategies to achieve visitorship and revenue growth.

• Solicit new and existing accounts to exceed visitorship and revenue goals through telephone solicitation, outside sales calls, communication and site inspections (when required).

• Prospect and grow account list, handling incoming leads and closing sales through all Sentosa's sales platforms, including its B2B portal.

• Organize and participate in industry trade shows, travel functions and major business functions as required.

• Organize familiarization and site inspections of Sentosa with clients (e.g. Travel Agents, Event Planners / Organizers, Destination management company and etc)

What we are looking for

• Tertiary qualifications in Architecture, Tourism/ Experience Development, Marketing or similar

• Experience in Experiential, Thematic, Interactive Design and Multi-media/Digital Technologies (eg Augmented/Virtual reality) related works in a leading role.

• Experience in project management, including budget controls, schedule controls and reporting in a leading role.

• Strong communication, influencing and stakeholder management skills

• Possess at least 10 years of relevant working experience in a leadership position. Preference will be given to candidates with experience and knowledge in experiential design related developments or projects of international scale.

• Flexible and resilient. Ability to grasp concepts and strong in conceptual and creative thinking.

• Self-motivated, positive, resourceful and result oriented.

About Sentosa Development Corporation

Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grown over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.

About your application process

This job is closing on 31 Oct 2025.

If you do not hear from us within 4 weeks of the job ad closing date, we seek your understanding that it is likely that we are not moving forward with your application for this role. We thank you for your interest and would like to assure you that this does not affect your other job applications with the Public Service. We encourage you to explore and for other roles within Sentosa Development Corporation or the wider Public Service.