
Marketing Executive
15 hours ago
Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel of all communication.
Create and execute social media calendar for daily content on social channels such as
Facebook and Instagram.
Create and execute EDM schedule.
Review and respond to all reviews on social media, Marriott and OTA channels within 24
hours.
Initiate and maintain a yearly schedule of events for marketing campaigns.
Plan, coordinate and execute marketing campaigns both room-side as well as F&B at
property level, enabling more customized and need based marketing.
- Create and orgarnise photography, videography and associated editing for all marketing
needs.
- Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all
communication is up-to-date and on brand
- Create and ensure version control of all graphic collateral assets in all departments of all
hotels and F&B.
- Coordinate Public Relations events with and independently from Public Relations company, and continue
relationships/partnerships.
- Assess, recommend, and develop and maintain relationships with influencers, through a
planned schedule of invitations to hotel inspections and hosted events.
- Respond to all emails within 24 hours regarding any marketing and influencer
opportunities.
- Be up to date with online, above the line, below the line market trends and new
developments.
Actively monitor competitors' online, above the line, below the line marketing programs
Identify other online marketing opportunities to increase brand and hotel awareness from
time to time.
Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results
Maintain and update website content to ensure brand standards and web audit goals are met
Create awareness and visibility of F&B website through Search Engine Optimization and Display Media
Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage
Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant
Ensure hotel meets Marriott's social media measurement goals
Develop social media campaigns and strategies to increase hotel's presence and participation
Other Projects/Responsibilities:
Identify online marketing opportunities to increase property visibility and awareness
Keeping abreast with online market trends and new developments
Actively monitor competitors' pricing and marketing programs
Support and give advice on any-related digital / online initiatives
Develop annual digital marketing strategy for the hotel
Produce videos and/or prints for media marketing purposes
Any other duties/tasks as requested by management
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