Marketing Executive

11 hours ago

Central Region, Singapore The Garcha Group Marriott International Full time $60,000 - $120,000 per year

  • Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel of all communication.

  • Create and execute social media calendar for daily content on social channels such as

Facebook and Instagram.

  • Create and execute EDM schedule.

  • Review and respond to all reviews on social media, Marriott and OTA channels within 24

hours.

  • Initiate and maintain a yearly schedule of events for marketing campaigns.

  • Plan, coordinate and execute marketing campaigns both room-side as well as F&B at

property level, enabling more customized and need based marketing.

  • Create and orgarnise photography, videography and associated editing for all marketing

needs.

  • Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all

communication is up-to-date and on brand

  • Create and ensure version control of all graphic collateral assets in all departments of all

hotels and F&B.

  • Coordinate Public Relations events with and independently from Public Relations company, and continue

relationships/partnerships.

  • Assess, recommend, and develop and maintain relationships with influencers, through a

planned schedule of invitations to hotel inspections and hosted events.

  • Respond to all emails within 24 hours regarding any marketing and influencer

opportunities.

  • Be up to date with online, above the line, below the line market trends and new

developments.

  • Actively monitor competitors' online, above the line, below the line marketing programs

  • Identify other online marketing opportunities to increase brand and hotel awareness from

time to time.

  • Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results

  • Maintain and update website content to ensure brand standards and web audit goals are met

  • Create awareness and visibility of F&B website through Search Engine Optimization and Display Media

  • Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage

  • Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant

  • Ensure hotel meets Marriott's social media measurement goals

  • Develop social media campaigns and strategies to increase hotel's presence and participation

Other Projects/Responsibilities:

  • Identify online marketing opportunities to increase property visibility and awareness

  • Keeping abreast with online market trends and new developments

  • Actively monitor competitors' pricing and marketing programs

  • Support and give advice on any-related digital / online initiatives

  • Develop annual digital marketing strategy for the hotel

  • Produce videos and/or prints for media marketing purposes

  • Any other duties/tasks as requested by management

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