Brand Creative Lead

4 days ago

Singapore Crypto Full time $90,000 - $120,000 per year

About the role:

We are seeking a multidisciplinary Brand Creative Lead to join our Global Brand Studio . This role offers a unique opportunity for a candidate who excels at brand storytelling, product marketing, campaign execution , and has a deep understanding of crypto culture .

You are an experienced creative leader with a keen eye for quality and high standards—someone capable of leading, creating, and collaborating effectively. You value craftsmanship but also understand the importance of agility and timely delivery. Your background includes leading teams, establishing processes, solving problems creatively, and being hands-on when necessary.

You will lead a multidisciplinary creative team , providing direction, feedback, and support to ensure high-quality, on-brand, and timely work.

This role requires a hands-on creative leader who can manage the daily execution of product campaigns, partnership content, and marketing initiatives across digital platforms.

Responsibilities:
  1. Shape creative excellence: Set the creative standards across projects, ensuring alignment with brand standards, business goals, and market relevance.
  2. Lead and collaborate: Work closely with cross-functional partners, creative teams, and marketing leads to bring ideas from concept to production, translating briefs into effective creative across formats and channels.
  3. Drive execution: Oversee the development of campaign creatives from concept to completion, ensuring alignment with brand, creative quality, and business objectives.
  4. Make and mentor: Be hands-on when necessary, providing clear feedback and guidance while fostering growth within your team.
  5. Balance brand and speed: Guide your team to deliver consistent, high-quality creative work amidst tight deadlines and shifting priorities, fostering a culture of excellence, speed, and collaboration.
Requirements:
  1. 10+ years of experience in creative leadership roles, with a proven track record managing multidisciplinary teams.
  2. Exceptional ability to shape and evolve a brand's voice across platforms.
  3. A strong portfolio demonstrating creative impact and excellence.
  4. Ability to develop ideas that effectively answer briefs.
  5. Skill in simplifying complex problems into clear, simple solutions.
  6. Hands-on, humble leadership style—nothing is above or below you.
  7. Experience managing multiple projects under tight timelines.
  8. Collaborative, resourceful, willing to lead and execute as needed.
  9. Familiarity with our products, the competitive landscape, and crypto culture, including its language and audience across social and digital channels.
  10. Pragmatic, outcome-focused, and adaptable to fast-paced environments.
  11. Stay informed on creative and design trends, including AI-assisted tools, and champion their integration into the team's workflow.
What can you expect from us?
  • The opportunity to lead a top creative team and deliver impactful work for a global audience across products, partnerships, and marketing.
  • A fast-paced environment that values clarity, craftsmanship, and speed.
  • An attractive compensation package in the innovative fintech space.
  • A dynamic, international team environment.

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