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Creative Strategist

2 weeks ago

Singapore Dentsu Creative Full time $90,000 - $120,000 per year

Direct message the job poster from Dentsu Creative

SEA Talent Acquisition Lead @ dentsu | Recruitment Expert

About Us

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

About the role

We are looking for a curious and driven individual with a penchant for understanding people and cultures, able to decode data, signals, and trends in a structured and rigorous manner, and translate them into strategic applications.

The role demands an appreciation for imagination, high-impact storytelling, and translating data insights and cultural shifts into people-first creativity that puts brands on the path to success.

This is such a rare role for a mid-weight strategist hungry to learn and grow, so if that sounds like it could be you, send us your CV now

Job Title: Creative Strategist

Key responsibilities :

We'll expect you to be brilliant at the following:

  • Creative excellence: Demonstrate a strong passion and excitement for creativity. This is an end-to-end role where you'll feed the necessary steers to the team and help drive the work to a better place.
  • Brief interpretation: Comprehends client strategy and research questions, and able to turn their uncertainty into your compass for investigation and discovery.
  • Research: Performs robust and diligent intel gathering from across the web and in peoples' lives; pulling disparate signals together to make sense of perceptions and behaviour.
  • Interviews: Can lead expert and consumer interviews, design discussion guides, conduct interviews, and produce crisp analysis.
  • Data/Culture Analysis: Mining data and producing fresh insights by combining the revelations of data and the richness of cultural shifts.
  • Storytelling: Authors and designs logical presentation narratives to illustrate insights and informed client direction with complete ease.
  • Relationships: Fosters communication across project teams and with clients by presenting, and discussing the application of your strategy work

How you'll make an impact:

  • Accepts increased responsibility and independence in carrying out important projects and becomes a valued contributor to the team.
  • Works closely and collaboratively with creative teams to nurture ideas; is seen as a "go-to" person for inspiration.
  • Fosters strong relationships with middle level marketing clients to earn their trust and respect.
  • Be the catalyst that rallies a team together to solve a problem and inspire them.
  • Be brave and advocate for different ways of doing things.
  • Don't settle for good enough, push things further to get an even better result.

Skills and requirements:

  • Minimum 4 years relevant experience (with a clear focus on creative strategy), prior agency experience preferred.
  • You are a creative and strategic thinker able to connect our client's goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand.
  • A master/ mistress of the pen; demonstrable experience working with, and translating, data and culture into meaningful insights that inspires creative decision.
  • Running research groups, interviews and other forms of intelligence gathering.
  • Finding an 'angle' and 'way in' for a brand to stand out, make an impression and stick in minds.
  • Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
  • Creative problem solver with deep experience working with cross functional teams and the ability to provide concise, clear, and actionable creative direction and feedback.
  • Savvy with words, images, graphs/charts to create a polished presentation with a compelling storytelling flow that hooks listeners and brings the strategy to life.
  • Experience with regional, multi-market campaign work is a plus.
Seniority level
  • Seniority level
    Associate
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Advertising
  • Industries
    Advertising Services and Marketing Services

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