F&B Sales Manager

2 weeks ago


Singapore Renaissance Corporate Services Full time $60,000 - $120,000 per year

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are looking for a F&B Sales Manager, to join our team

Job Responsibilities

Develop and implement F&B sales strategies to achieve revenue targets across all outlets.

Drive private event bookings and activations to optimize outlet usage.

Initiate and manage third-party collaborations to enhance brand visibility and sales.

Secure and maintain preferred hotel status for global accounts, optimizing revenue contribution.

Generate and convert transient and group leads to meet segment sales goals.

Qualify prospective clients and negotiate optimal rates aligned with business objectives.

Execute sales action plans for assigned markets and account portfolios.

Coordinate with F&B operations to ensure seamless delivery of events and group dining experiences.

Collaborate with marketing and communications teams on campaigns, seasonal menus, and promotions.

Prepare sales reports, forecasts, and market analysis to identify trends and opportunities.

Manage the sales pipeline using CRM tools and ensure accurate documentation of client interactions.

Represent the hotel at networking events, tradeshows, and client meetings.

Ensure all F&B sales activities comply with Shangri-La's brand standards and service excellence.

Job Requirements

Minimum 3–5 years of experience in hospitality sales, preferably in F&B or luxury hotel environments.

Proven track record in driving revenue through strategic sales initiatives and account management.

Strong understanding of F&B operations, event planning, and client servicing.

Excellent communication, presentation, and interpersonal skills.

Proficient in CRM systems and sales reporting tools.

Ability to work collaboratively across departments and with external partners.

Strong analytical skills with the ability to interpret market trends and competitor insights.

Knowledge of digital marketing and F&B promotional strategies is an advantage.

Flexible with working hours, including evenings and weekends for events.

Diploma or degree in Hospitality, Business, Marketing, or a related field preferred.


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